Our new polytwill snapbacks are finally here! Grab 'em while you can.
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Our new polytwill snapbacks are finally here! Grab 'em while you can.
As we enter into our seventh year here at IC, we've decided to give our iconic mummy mark an upgrade.
The reenvisioning of our logomark is something we have been considering for some time. With a consciousness for particularly small uses (social media icons, products, packaging, clothing tags, etc.) we sought out for a bold, timeless mark that stands strong in every possible scenario. With a handful of new projects/products on the horizon, we decided that now is the time.
The original mark I created in 2006 was inspired by skateboard graphics and other pop art from our coming of age. Although it feels somewhat classic in its own right, the detailed style has proved to be limiting over the years.
Our goal was to create a simpler, more streamlined version of our classic "cyclops mummy," keeping its overall concept (and hopefully its recognizability) in tact, but modernized and with a broader range of usability.
We explored a variety of shapes for the head itself - a perfect circle, a rectangle with rounded corners, etc. In the end, it was imperative that it truly convey a head shape, so we landed on what we refer to as the "egg."
Aside from the logo's core theme, we also knew we'd be sticking with our classic color scheme. It feels as integral to our brand as the mark itself, and allows us to maintain our focus. Another benefit of this new mark is our ability to explore varying combinations of these colors depending on its use. The solid white or yellow wrap will be the primary marks, while the shaded versions - with white highlights on the yellow wrap, and yellow lowlights on the white wrap, give us more detailed options as well.
A minor but important detail was the small piece of wrap peeking around the backside of the mummy head. It's a subtle inclusion, but it truly helps the read. It was necessary that this piece be included, but without jeopardizing the true center of the new mark.
You'll also notice the inclusion of an ® mark. With the recent registration of our brand name and identity, it's time to make it official.
And of course, we celebrate this momentous occasion with some swag. New T-Shirts are available for pre-order (shipping mid-late September) as well as new silk-screened die-cut stickers.
To commemorate Demon Hunter's ten years, we've created a silkscreen poster featuring imagery from all six studio albums. This is a limited pressing of 100, signed by Ryan Clark (me), and is available in the store now. Order by December 20th for holiday arrival! (orders for this poster do NOT include IC Holiday Giveaway print)
As we celebrate IC's 6 year anniversary, we are thankful for 2012 (our bestest year yet!) and the amazing projects we've had the pleasure of working on. So we thought we'd spread the joy a little by creating "The Lookout", a sequel (of sorts) to 2010's Snowballer print. With every purchase over $25, we'll be sending out a signed 11" x 14" giclee print until December 20th, which also happens to be our last day of shipping before Christmas.
Special note - International orders: Due to shipping costs, we are only able to send "The Lookout" with poster and print orders. Offer doesn't apply to T-shirt or toy orders. Sorry!
We'll have the set of 2 available to purchase after the holidays. Go in peace!
This past week, my wife and I had the pleasure of celebrating our 10 year anniversary in the land of the rising sun. We visited Tokyo, Kyoto and Osaka, did lots of shopping, lots of walking, took lots of trains, drank a lot of coffee, learned the correct way to say "thank you," and got tattooed. This was also Leroy's first trip back to his birthplace.
Back To School? Naw, forget that. It's an endless summer. Soft inks printed on American Apparel Tri-Blend T's. Ships on or before September 18th. Grab them all here.
Spirit Of '77 printed on Tri-Indigo Blue.
Mummy Jr. printed on Tri-Black.
Leroy's Boy printed on Athletic Gray.
Respect printed on Tri-Black.
Mummy Classic printed on Tri-Coffee.
Live To Draw printed on Tri-Black.
Mummy Jr. (Kids Sizes!) printed on Tri-Black.
Always fun to see. Two ESP&G tattoos in the wild. Courtesy of KC Lange and Brandon Green.
We're extremely excited to launch Heartwork 2012. Featuring limited prints by Lab Partners, Jessica Hische, Julia Rothman, Aesthetic Apparatus, Nate Wragg, Gina Triplett, Meg Hunt, Jason Munn & IC. Each edition is extremely limited (only 10 prints available from each artist) so grab they while you can.
We’re honored to be part of this project and thankful for everyone who donated their time and talent.
Scratch & dent. Overstock. Printing errors. Old posters. We got 'em and we need to get rid of 'em. For the remainder of the summer (or until we run out of stock) we'll be stuffing tubes full of posters and prints for a measly $10. Unfortunately we can't list which posters and prints we'll be including in the sale as we just have so many to choose from. Most have slight blemishes or some sort of minor printing error, while others have just been sitting on the shelves for awhile.
The risk? You may just hate every band listed on the posters your receive. The payoff? Your walls aren't that picky. Act now!
Now sticking/shipping.
So it's kind of a long story, but when my buddy Vijay, who owns and operates Artist Series Guitar, mentioned that his good friend, Ryan Hurst, would be doing a photo shoot for his custom Demon Hunter and Throwdown guitars, I had to make sure I was there. For years now, people have said I look like Opie, a character that Hurst plays in the always-enthralling Sons Of Anarchy TV show. All of us in Demon Hunter have become huge fans of the show over the years, so this was a really cool opportunity. Oh, and my wife made the dope leather vest Hurst is wearing in the shoot. Checking off that bucket list, one day at a time.
Here's a fun photo of our grandfather, Don Clark (great name, right?) at around 10-12 years old (which should put this at around 1938-1940) with a few home-made wooden toys he had created. Dad got his supreme woodworking chops from this man. Love that Model A-esque rig in the background!
... Was going through some old files tonight and found this great photo of JF I saved a few years back.
Ruin your mom's van. Assorted vinyl IC stickers finally added to the shop.
New commission for the shop shelf: Seriously bitchin' war-torn battle-scarred vintage Leroy C. by the talented Dril One. Epic.
Thought this was just too bitchin' NOT to post. Tommy Perez (who just sent us a paper Leroy C. to construct) created a miniature paper version of his cubicle. And I couldn't help but notice the IC posters. Awesome.
Ahhh, the first day of pre-school. Today was a biggie for my son - definitely a few tears. Continuing tradition, here's a quick drawing I stuffed in his lunchbox to ease his first day jitters. Also in the shop for $12.
Time flies. Today is my little girl's first day of first grade. Just like last year, I decided to make her a quick treat for her lunchbox. Many of you asked for prints last time, so we added an 8.5" x 11" print to the shop for $12. All proceeds benefit her lunch fund ... and I'm happy to report that there were less tears this year ...
Here's a glimpse at our poster for 2 upcoming Fleet Foxes shows here in Seattle. The concept comes from a song called "The Shrine" (from their latest record, Helplessness Blues) where the lyrics speak of an old dried-up fountain filled with forgotten pennies. In this case, the pennies are actually metallic copper ink. In the store soon!