As we enter into our seventh year here at IC, we've decided to give our iconic mummy mark an upgrade.

The reenvisioning of our logomark is something we have been considering for some time. With a consciousness for particularly small uses (social media icons, products, packaging, clothing tags, etc.) we sought out for a bold, timeless mark that stands strong in every possible scenario. With a handful of new projects/products on the horizon, we decided that now is the time.

The original mark I created in 2006 was inspired by skateboard graphics and other pop art from our coming of age. Although it feels somewhat classic in its own right, the detailed style has proved to be limiting over the years.

Our goal was to create a simpler, more streamlined version of our classic "cyclops mummy," keeping its overall concept (and hopefully its recognizability) in tact, but modernized and with a broader range of usability.

We explored a variety of shapes for the head itself - a perfect circle, a rectangle with rounded corners, etc. In the end, it was imperative that it truly convey a head shape, so we landed on what we refer to as the "egg."

Aside from the logo's core theme, we also knew we'd be sticking with our classic color scheme. It feels as integral to our brand as the mark itself, and allows us to maintain our focus. Another benefit of this new mark is our ability to explore varying combinations of these colors depending on its use. The solid white or yellow wrap will be the primary marks, while the shaded versions - with white highlights on the yellow wrap, and yellow lowlights on the white wrap, give us more detailed options as well.

A minor but important detail was the small piece of wrap peeking around the backside of the mummy head. It's a subtle inclusion, but it truly helps the read. It was necessary that this piece be included, but without jeopardizing the true center of the new mark.

You'll also notice the inclusion of an ® mark. With the recent registration of our brand name and identity, it's time to make it official.

And of course, we celebrate this momentous occasion with some swag. New T-Shirts are available for pre-order (shipping mid-late September) as well as new silk-screened die-cut stickers.

Our Gravity logo for Lecrae - Where's Waldo style. Thanks to Rick Titshaw for the heads up.

We recently had the opportunity to work with some friends to create a brand for their newest endeavor, Animal Media Group. One of their first projects is an incredibly moving documentary called Blood Brother, which they were gracious enough to share with us, and had me choking back tears for nearly 90 minutes straight. Watch the newest trailer (below) and look for the film in theaters soon. Bring some tissue.

Well, it's about time. No more Flash. And we're pretty happy about that. Besides the obvious luxury of browsing our site on any platform, we've added quite a few new bells and whistles.

Here are the notable additions:

• Gift Certificates! Now you can purchase Gift Certificates in increments of $5 (up to $100) for that special someone ...

• Discount Codes! We'll be wheeling and dealing discounts in the shop from time to time, but we've got extra special plans for Lil' Happy Club participants. Stay tuned.

• New Blog! You'll notice the right sidebar has been given a facelift. Featuring new shop items, new work and coming soon: Flickr sets of our library, toy shelf and annual Lil' Happy Club submissions. All for the kids.

• FAQ! We tried to tackle the standard questions we receive on a daily basis, but I'm sure we'll be adding more in the near future (ie. Q: "Which one of you would win in a cagefight?", A: The cage)

Anyways, have a look around. We've buffed out the scratches and shined up the fenders for you. Enjoy.

Huge thanks to J.D., Phong, Kim and everyone over at the mighty Instrument for their skills.

Our longtime friend, Karina Sprinkle, asked us to create the identity for her new massage practice. The idea was to convey a sense of calmness and peace, but steer away from typical massage related imagery (hands, Papyrus font). The leaf seemed like an appropriate direction, given their often medicinal qualities, and it also gives a little love to the great PNW. Here's a look at the business card.

10 Answers asked me 10 questions.

We recently just wrapped a fun logo/business card project for Sparrow Builders, a new general contracting firm headed up by our cousin John Paulsen. John wanted something with a simple, modern and clean aesthetic, so we played around with different styles within those restrictions. The wireframe design was one of the last options we provided and ended up making the cut as the final logo. After the design was green-lit, the fine folks at Mandate Press (check this out) took over and delivered some pretty amazing letter-pressed cards on 110# Cranes Lettra stock. Follow Sparrow Builders and Mandate Press on Twitter.

Just a reminder that Poster Cabaret carries a handful of our posters and limited prints, including many that we're sold out of. They also have a few pieces left from the 2009 Sasquatch! Festival, including the limited edition black/metallic gold/glo-in-the-dark character series (we're also sold out of these). We'll be announcing some limited exclusive prints and color variants available only through Poster Cabaret very soon.

We've had an incredible year at IC and feel like passing on a little love. So, we've gotten drunk on eggnog, whipped up a graphic and logged into the blog. From now until next Monday, December 21st, we are including a FREE set of our IC Throwback Series with any order $20 or over. Please note that we have a limited amount, so when they're gone, they're gone.

'Time Will Tell' and 'Prized Possessions' are now (finally) available exclusively through Velocity! Each print is a whopping 17" x 22" (with a 1" border for framing) and is printed on beautiful German Etching Hahnenmühle Fine Art paper. Hand signed, limited edition run of 50.

Sorry we're a little late on this info. With the new site launch, we lost a little time preparing for the holiday shipping rush. For U.S. residents, our cut-off day for ordering will be Monday, December 21st. For international orders, you might want to place your order now. We definitely can't guarantee it will arrive by Christmas, but we will try. Our next shipping day is this Tuesday, December 15th. Thank you for your support and patience! Happy Holidays!

Oh - and we'll be including a FREE IC button set with each order through the new year!

After 3+ years and countless new projects, we felt like it was time to give our site a makeover. And just like on Oprah, some things remain the same but many were given a significant upgrade. As you take a stroll around, you'll see what we mean. One of the big changes is that the work, shop and blog are all contained in one nice little package for your viewing needs. Another is that you get to see our work much quicker, with access points all over the homepage. We have gotten a few comments from peeps that were hoping for an html iPhone-friendly version. After much consideration on our part, we felt like the vast majority of our demographic would NOT be viewing it on a mobile device. However, that version may be something to consider if the demand is there. We aren't David Lynch, but the work just looks better on an actual computer.

Many, many thanks to JD at Gridplane and Instrument for making this happen. Oh, and please e-mail us if you encounter any glitches as we are still attempting to sort all of that out.

We're extremely honored to be part of Grain Edit's Holiday Giveway Bash! featuring incredible art and collectibles from peers, friends and heroes. We're donating two 16" x 16" Giclee prints as well as our new Winter Fishing Hole! Gift Card from Target loaded with $25 to buy your uncle that Die Hard DVD he's been wanting or the ear muffs your dog has been hinting at. If we could enter, we would! Winners announced December 18th.

I gotta be honest, apparently I've been living under a gigantic rock and hadn't heard of the awesome NOTCOT until today when they posted a really cool write-up titled Art Of The Gift Card showcasing some of the new holiday Gift Cards at Target. They even went above and beyond and devoted a special something to our 'Winter Fishing Hole' Gift Card/Game. We've actually been getting reports that they are selling out at stores (that's a good thing, right?) but you can find them online through 12/31.

Oh, and yes I'm multi-tasking by kicking myself while adding the NOTCOT RSS feed to my daily visits.

Hardformat has some interesting thoughts on album covers in the digital world.

Chip Kidd has a new website (finally!) titled Good Is Dead, which consists of his portfolio, blog, speaking engagements and other nuggets of goodness. I'm very excited about all of this, as I believe Chip is one of the all-time greats. If you don't own this, you need to.

Bookmark time! Apartment Therapy just posted an article featuring the 'Top Ten' online shops for vintage furniture and accessories. Now you know what to do this weekend.

Fact #1: Reid Miles is a personal design hero of mine (as evident in my approach for Chris Cornell's Carry On album).

Fact #2: Japanese website Vintage Vanguard just made my year. 

Via Drawn!

Congratulations to Grain Edit for turning 1! One of my favorite sites on the interweb is throwing a big birthday bash, offering giveaways from some pretty stinking amazing artists. Grab a slice of cake and enter to win!

Freelance Switch. A great site that's chuck full of advice for those of us on our own. Although, they do recommend that I pay off my house. Can someone tell me how to do this in Seattle? Easy, Dave Ramsey. Link via Rob.