We had the pleasure of working on a number of User Profile and Achievement illustrations for the brand-spankin' new Xbox One, which happens to be out today. IC was commissioned by Xbox to create 30 gamerpics for users to choose from on the new system. Monsters, space scenes, animals, objects and more. We were also asked to create 5 achievement illustrations that would be displayed once a user accomplishes a specific challenge. 10 Hours Of TV, 25 Hours Of Movies, etc.

This project was a blast, and it's exciting to see some of our gamerpics end up in the Xbox One: Invitation spot (see below). Big thanks to our A.D.'s Ramiro Torres and Michael Guss for the opportunity. Now I just to need to get my hands on one ...

As we enter into our seventh year here at IC, we've decided to give our iconic mummy mark an upgrade.

The reenvisioning of our logomark is something we have been considering for some time. With a consciousness for particularly small uses (social media icons, products, packaging, clothing tags, etc.) we sought out for a bold, timeless mark that stands strong in every possible scenario. With a handful of new projects/products on the horizon, we decided that now is the time.

The original mark I created in 2006 was inspired by skateboard graphics and other pop art from our coming of age. Although it feels somewhat classic in its own right, the detailed style has proved to be limiting over the years.

Our goal was to create a simpler, more streamlined version of our classic "cyclops mummy," keeping its overall concept (and hopefully its recognizability) in tact, but modernized and with a broader range of usability.

We explored a variety of shapes for the head itself - a perfect circle, a rectangle with rounded corners, etc. In the end, it was imperative that it truly convey a head shape, so we landed on what we refer to as the "egg."

Aside from the logo's core theme, we also knew we'd be sticking with our classic color scheme. It feels as integral to our brand as the mark itself, and allows us to maintain our focus. Another benefit of this new mark is our ability to explore varying combinations of these colors depending on its use. The solid white or yellow wrap will be the primary marks, while the shaded versions - with white highlights on the yellow wrap, and yellow lowlights on the white wrap, give us more detailed options as well.

A minor but important detail was the small piece of wrap peeking around the backside of the mummy head. It's a subtle inclusion, but it truly helps the read. It was necessary that this piece be included, but without jeopardizing the true center of the new mark.

You'll also notice the inclusion of an ® mark. With the recent registration of our brand name and identity, it's time to make it official.

And of course, we celebrate this momentous occasion with some swag. New T-Shirts are available for pre-order (shipping mid-late September) as well as new silk-screened die-cut stickers.

Our Gravity logo for Lecrae - Where's Waldo style. Thanks to Rick Titshaw for the heads up.

We recently had the opportunity to work with some friends to create a brand for their newest endeavor, Animal Media Group. One of their first projects is an incredibly moving documentary called Blood Brother, which they were gracious enough to share with us, and had me choking back tears for nearly 90 minutes straight. Watch the newest trailer (below) and look for the film in theaters soon. Bring some tissue.

So it's kind of a long story, but when my buddy Vijay, who owns and operates Artist Series Guitar, mentioned that his good friend, Ryan Hurst, would be doing a photo shoot for his custom Demon Hunter and Throwdown guitars, I had to make sure I was there. For years now, people have said I look like Opie, a character that Hurst plays in the always-enthralling Sons Of Anarchy TV show. All of us in Demon Hunter have become huge fans of the show over the years, so this was a really cool opportunity. Oh, and my wife made the dope leather vest Hurst is wearing in the shoot. Checking off that bucket list, one day at a time.

Our longtime friend, Karina Sprinkle, asked us to create the identity for her new massage practice. The idea was to convey a sense of calmness and peace, but steer away from typical massage related imagery (hands, Papyrus font). The leaf seemed like an appropriate direction, given their often medicinal qualities, and it also gives a little love to the great PNW. Here's a look at the business card.

We recently just wrapped a fun logo/business card project for Sparrow Builders, a new general contracting firm headed up by our cousin John Paulsen. John wanted something with a simple, modern and clean aesthetic, so we played around with different styles within those restrictions. The wireframe design was one of the last options we provided and ended up making the cut as the final logo. After the design was green-lit, the fine folks at Mandate Press (check this out) took over and delivered some pretty amazing letter-pressed cards on 110# Cranes Lettra stock. Follow Sparrow Builders and Mandate Press on Twitter.

Woo-hoo!

I was recently turned on to Showtime's amazing series, Dexter, and my wife and I are doing our best to catch up in order to be prepared for the 3rd season, which begins September 28th. In watching the opening title sequence for the show, (which is phenomenal) I couldn't help but assume, by the beautiful macro shots and clever insinuations, that Digital Kitchen might've been responsible for this. Alas, I was correct: "Entertainment" section, row 2, column 3 here. Oh, and in case you don't know anything about this show, and just so the titles make sense, Dexter is a forensic scientist/serial killer.

The 2nd season of Top Design starts tonight on Bravo. Todd + company are back for more interior design mayhem. I'm hoping it's better than the current season of Project Runway, which is (without a doubt) the worst season yet. OK, OK ... Suede is kinda cool, although I think Joe is going to take it.

Demetre told me to check this show out a few weeks ago and I finally got around to it. Wow, I didn't realize how late in the game I was, but I guess the best do come to those who wait. Mad Men is brilliant on many levels - and EVERYONE is raving about it. It's shot perfectly, the era (1960's) is executed beautifully and the story ... well, it's great in a way that only cinema can pull off. Double lives, crooked ad men, drinking and smoking on the job, racism, sexism. It's like The Soprano's meets Leave It To Beaver, but without the killing or June Cleaver. 

Season 2 just started, but the entire first season is available on Comcast On-Demand HD (!) for 5 more days. However, if you wanted to purchase it, the packaging looks pretty killer.