Long before music and design (and almost everything else), there was ... baseball.

In the eighties it was our hometown pride and joy - The Bend Bucks - who would later become the Portland Rockies. The Bucks were a single A farm club for the (now) Anaheim Angels. We'd love to hit the games with Dad and grab autographs from the retired major leaguers who were acting coaches for the team. $5 tickets and cheap popcorn didn't hurt either.

Between Bucks games, the best movie ever created, our own little league games (where I told all my teammates that I was related to this guy), watching the Braves (lose) every waking moment on TBS and our unhealthy addiction to baseball cards (wish we still had this), there was time for little else. In 1989, our family moved to Sacramento and our love of the game got even stronger - thanks to the Giants and these guys across the bay. RIP Candlestick Park.

Fast forward 25 years later. After visiting the beautiful new Ebbets Field Flannels storefront in Seattle a few months back, we came up with a crazy idea to fuse a few of our old passions into one: Baseball, art and ... people. People who are making really cool things in the world of baseball - and beyond. We even commissioned our Humble Beast bros in Portland to create some knickerbocker-era music to bring it all together. After coming up with a dream team list (and it was hard to stop at 6), we had our roster.

Enter: Invisible Creature Farm League.

We've partnered with Ebbets Field Flannels from Seattle, Mitchell Bat Co. from Nashville, Leather Head Sports from New Jersey, Oxford Pennant from New York, Curtis Clark Woodworks (or, Dad) from California and the uber-talented and undisputed aesthetic king of baseball himself, Jon Contino from New York to bring you IC inspired game gear for your closet, wall, shelf, desk ... and even the field.

Have a look around our rookie season and click some stuff. A HUGE thanks to all of our collaborators for an amazing experience. We hope you enjoy ...

As we enter into our seventh year here at IC, we've decided to give our iconic mummy mark an upgrade.

The reenvisioning of our logomark is something we have been considering for some time. With a consciousness for particularly small uses (social media icons, products, packaging, clothing tags, etc.) we sought out for a bold, timeless mark that stands strong in every possible scenario. With a handful of new projects/products on the horizon, we decided that now is the time.

The original mark I created in 2006 was inspired by skateboard graphics and other pop art from our coming of age. Although it feels somewhat classic in its own right, the detailed style has proved to be limiting over the years.

Our goal was to create a simpler, more streamlined version of our classic "cyclops mummy," keeping its overall concept (and hopefully its recognizability) in tact, but modernized and with a broader range of usability.

We explored a variety of shapes for the head itself - a perfect circle, a rectangle with rounded corners, etc. In the end, it was imperative that it truly convey a head shape, so we landed on what we refer to as the "egg."

Aside from the logo's core theme, we also knew we'd be sticking with our classic color scheme. It feels as integral to our brand as the mark itself, and allows us to maintain our focus. Another benefit of this new mark is our ability to explore varying combinations of these colors depending on its use. The solid white or yellow wrap will be the primary marks, while the shaded versions - with white highlights on the yellow wrap, and yellow lowlights on the white wrap, give us more detailed options as well.

A minor but important detail was the small piece of wrap peeking around the backside of the mummy head. It's a subtle inclusion, but it truly helps the read. It was necessary that this piece be included, but without jeopardizing the true center of the new mark.

You'll also notice the inclusion of an ® mark. With the recent registration of our brand name and identity, it's time to make it official.

And of course, we celebrate this momentous occasion with some swag. New T-Shirts are available for pre-order (shipping mid-late September) as well as new silk-screened die-cut stickers.

Our Gravity logo for Lecrae - Where's Waldo style. Thanks to Rick Titshaw for the heads up.

We recently had the opportunity to work with some friends to create a brand for their newest endeavor, Animal Media Group. One of their first projects is an incredibly moving documentary called Blood Brother, which they were gracious enough to share with us, and had me choking back tears for nearly 90 minutes straight. Watch the newest trailer (below) and look for the film in theaters soon. Bring some tissue.

Our longtime friend, Karina Sprinkle, asked us to create the identity for her new massage practice. The idea was to convey a sense of calmness and peace, but steer away from typical massage related imagery (hands, Papyrus font). The leaf seemed like an appropriate direction, given their often medicinal qualities, and it also gives a little love to the great PNW. Here's a look at the business card.

We recently just wrapped a fun logo/business card project for Sparrow Builders, a new general contracting firm headed up by our cousin John Paulsen. John wanted something with a simple, modern and clean aesthetic, so we played around with different styles within those restrictions. The wireframe design was one of the last options we provided and ended up making the cut as the final logo. After the design was green-lit, the fine folks at Mandate Press (check this out) took over and delivered some pretty amazing letter-pressed cards on 110# Cranes Lettra stock. Follow Sparrow Builders and Mandate Press on Twitter.