As we enter into our seventh year here at IC, we've decided to give our iconic mummy mark an upgrade.

The reenvisioning of our logomark is something we have been considering for some time. With a consciousness for particularly small uses (social media icons, products, packaging, clothing tags, etc.) we sought out for a bold, timeless mark that stands strong in every possible scenario. With a handful of new projects/products on the horizon, we decided that now is the time.

The original mark I created in 2006 was inspired by skateboard graphics and other pop art from our coming of age. Although it feels somewhat classic in its own right, the detailed style has proved to be limiting over the years.

Our goal was to create a simpler, more streamlined version of our classic "cyclops mummy," keeping its overall concept (and hopefully its recognizability) in tact, but modernized and with a broader range of usability.

We explored a variety of shapes for the head itself - a perfect circle, a rectangle with rounded corners, etc. In the end, it was imperative that it truly convey a head shape, so we landed on what we refer to as the "egg."

Aside from the logo's core theme, we also knew we'd be sticking with our classic color scheme. It feels as integral to our brand as the mark itself, and allows us to maintain our focus. Another benefit of this new mark is our ability to explore varying combinations of these colors depending on its use. The solid white or yellow wrap will be the primary marks, while the shaded versions - with white highlights on the yellow wrap, and yellow lowlights on the white wrap, give us more detailed options as well.

A minor but important detail was the small piece of wrap peeking around the backside of the mummy head. It's a subtle inclusion, but it truly helps the read. It was necessary that this piece be included, but without jeopardizing the true center of the new mark.

You'll also notice the inclusion of an ® mark. With the recent registration of our brand name and identity, it's time to make it official.

And of course, we celebrate this momentous occasion with some swag. New T-Shirts are available for pre-order (shipping mid-late September) as well as new silk-screened die-cut stickers.

Our Gravity logo for Lecrae - Where's Waldo style. Thanks to Rick Titshaw for the heads up.

We recently had the opportunity to work with some friends to create a brand for their newest endeavor, Animal Media Group. One of their first projects is an incredibly moving documentary called Blood Brother, which they were gracious enough to share with us, and had me choking back tears for nearly 90 minutes straight. Watch the newest trailer (below) and look for the film in theaters soon. Bring some tissue.

The folks over at My Plastic Heart asked to take a peek into our toy collection. So we broke out the camera. Part one. Part two.

We are very pleased to be contributing to EMP's new exhibit exploring the world of horror film and the human experience it produces. Can't Look Away: The Lure Of Horror Film features 19 of our illustrations, some truly amazing artifacts, interactive experiences, and information galore. We got a sneak peek at the show, and it's absolutely incredible! Do yourself a favor and check it out- open to the public October 2nd. And check out the portfolio for a more extensive look at the work!

Our longtime friend, Karina Sprinkle, asked us to create the identity for her new massage practice. The idea was to convey a sense of calmness and peace, but steer away from typical massage related imagery (hands, Papyrus font). The leaf seemed like an appropriate direction, given their often medicinal qualities, and it also gives a little love to the great PNW. Here's a look at the business card.

We recently just wrapped a fun logo/business card project for Sparrow Builders, a new general contracting firm headed up by our cousin John Paulsen. John wanted something with a simple, modern and clean aesthetic, so we played around with different styles within those restrictions. The wireframe design was one of the last options we provided and ended up making the cut as the final logo. After the design was green-lit, the fine folks at Mandate Press (check this out) took over and delivered some pretty amazing letter-pressed cards on 110# Cranes Lettra stock. Follow Sparrow Builders and Mandate Press on Twitter.

Everyone's tweeting. Apparently that means we have to as well. We promise we'll never talk about what we had for lunch. Unless it was really good.

Growing up, Ryan and I were Lego FANATICS. I vividly remember the massive room-sized bag of Legos that my mom found at a garage sale for $8 - and the day she brought it home. Our jaws dropped. We dabbled in Transformers, G.I. Joe and He-Man, but the Legos got the most love - for years and years. Naturally, my own kids love them (what kid doesn't?!) and those days in the 80's of creating airplanes and robots out of blocks are ever-present in our house 20+ some years later. I still think it might be the best toy to actually spawn creativity and imagination. All that to say - I just love Jason Freeny's anatomy of the lego man. Brilliant.

And yes, we are going to Legoland next summer. Anyone been?

Via Likecool

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