Filtering by Category: Branding,Metal

As we enter into our seventh year here at IC, we've decided to give our iconic mummy mark an upgrade.

The reenvisioning of our logomark is something we have been considering for some time. With a consciousness for particularly small uses (social media icons, products, packaging, clothing tags, etc.) we sought out for a bold, timeless mark that stands strong in every possible scenario. With a handful of new projects/products on the horizon, we decided that now is the time.

The original mark I created in 2006 was inspired by skateboard graphics and other pop art from our coming of age. Although it feels somewhat classic in its own right, the detailed style has proved to be limiting over the years.

Our goal was to create a simpler, more streamlined version of our classic "cyclops mummy," keeping its overall concept (and hopefully its recognizability) in tact, but modernized and with a broader range of usability.

We explored a variety of shapes for the head itself - a perfect circle, a rectangle with rounded corners, etc. In the end, it was imperative that it truly convey a head shape, so we landed on what we refer to as the "egg."

Aside from the logo's core theme, we also knew we'd be sticking with our classic color scheme. It feels as integral to our brand as the mark itself, and allows us to maintain our focus. Another benefit of this new mark is our ability to explore varying combinations of these colors depending on its use. The solid white or yellow wrap will be the primary marks, while the shaded versions - with white highlights on the yellow wrap, and yellow lowlights on the white wrap, give us more detailed options as well.

A minor but important detail was the small piece of wrap peeking around the backside of the mummy head. It's a subtle inclusion, but it truly helps the read. It was necessary that this piece be included, but without jeopardizing the true center of the new mark.

You'll also notice the inclusion of an ® mark. With the recent registration of our brand name and identity, it's time to make it official.

And of course, we celebrate this momentous occasion with some swag. New T-Shirts are available for pre-order (shipping mid-late September) as well as new silk-screened die-cut stickers.

abr_rescue_cover Here's a look at the recently completed cover for August Burns Red's new album, Rescue & Restore. The album will be available June 25th on CD, double gatefold vinyl, and limited edition vinyl box set. Pre-orders available soon! We had an absolute blast putting this together. Thanks to JB and the guys for their trust and letting us run crazy with it.

Our friends in Underøath asked us to contribute a design dedicated to one show of their upcoming farewell tour. This design (for both poster and t-shirt) specifically commemorates the Houston, TX date of the tour. If you have a chance, don't miss seeing this band for the last time, and be sure to check out all of the final tour designs created by friends of the band here.

To commemorate Demon Hunter's ten years, we've created a silkscreen poster featuring imagery from all six studio albums. This is a limited pressing of 100, signed by Ryan Clark (me), and is available in the store now. Order by December 20th for holiday arrival! (orders for this poster do NOT include IC Holiday Giveaway print)

We recently had the opportunity to work with some friends to create a brand for their newest endeavor, Animal Media Group. One of their first projects is an incredibly moving documentary called Blood Brother, which they were gracious enough to share with us, and had me choking back tears for nearly 90 minutes straight. Watch the newest trailer (below) and look for the film in theaters soon. Bring some tissue.

So it's kind of a long story, but when my buddy Vijay, who owns and operates Artist Series Guitar, mentioned that his good friend, Ryan Hurst, would be doing a photo shoot for his custom Demon Hunter and Throwdown guitars, I had to make sure I was there. For years now, people have said I look like Opie, a character that Hurst plays in the always-enthralling Sons Of Anarchy TV show. All of us in Demon Hunter have become huge fans of the show over the years, so this was a really cool opportunity. Oh, and my wife made the dope leather vest Hurst is wearing in the shoot. Checking off that bucket list, one day at a time.

Our longtime friend, Karina Sprinkle, asked us to create the identity for her new massage practice. The idea was to convey a sense of calmness and peace, but steer away from typical massage related imagery (hands, Papyrus font). The leaf seemed like an appropriate direction, given their often medicinal qualities, and it also gives a little love to the great PNW. Here's a look at the business card.

Here is the cover for an upcoming Demon Hunter release featuring the first 3 albums in one package. The 3 disc set will be available everywhere March 8th. If you've had trouble finding these older releases in a store near you, here's the chance to get them all (and cheaply). As always, the DH demon skull graces the cover, this time made from the trees of my back yard. I gathered up some fallen branches and leaves, constructed the logo on a large sheet of white paper, and Jerad Knudson shot the photo.

As They Sleep is a new band on Solid State Records, bringing some much needed brutality to the masses. This is the album cover that we recently completed for their upcoming release titled Dynasty. We again enlisted photographic/set design whiz Jerad Knudson to help us see the vision through, and we couldn't be happier with the results. Apparently the model is a homeless man that sells newspapers near Jerad's house in Seattle's Capital Hill neighborhood.

We recently just wrapped a fun logo/business card project for Sparrow Builders, a new general contracting firm headed up by our cousin John Paulsen. John wanted something with a simple, modern and clean aesthetic, so we played around with different styles within those restrictions. The wireframe design was one of the last options we provided and ended up making the cut as the final logo. After the design was green-lit, the fine folks at Mandate Press (check this out) took over and delivered some pretty amazing letter-pressed cards on 110# Cranes Lettra stock. Follow Sparrow Builders and Mandate Press on Twitter.

Check out the cover we recently finished for our buddies The Showdown. The new record, Blood In The Gears, has a very gritty, Southern, biker sound to it, so that's exactly what we went for. That's me in the jacket, and there's no Photoshop magic here- we had the back patch made just for the cover. Ride to live...