Our new polytwill snapbacks are finally here! Grab 'em while you can.

As we enter into our seventh year here at IC, we've decided to give our iconic mummy mark an upgrade.

The reenvisioning of our logomark is something we have been considering for some time. With a consciousness for particularly small uses (social media icons, products, packaging, clothing tags, etc.) we sought out for a bold, timeless mark that stands strong in every possible scenario. With a handful of new projects/products on the horizon, we decided that now is the time.

The original mark I created in 2006 was inspired by skateboard graphics and other pop art from our coming of age. Although it feels somewhat classic in its own right, the detailed style has proved to be limiting over the years.

Our goal was to create a simpler, more streamlined version of our classic "cyclops mummy," keeping its overall concept (and hopefully its recognizability) in tact, but modernized and with a broader range of usability.

We explored a variety of shapes for the head itself - a perfect circle, a rectangle with rounded corners, etc. In the end, it was imperative that it truly convey a head shape, so we landed on what we refer to as the "egg."

Aside from the logo's core theme, we also knew we'd be sticking with our classic color scheme. It feels as integral to our brand as the mark itself, and allows us to maintain our focus. Another benefit of this new mark is our ability to explore varying combinations of these colors depending on its use. The solid white or yellow wrap will be the primary marks, while the shaded versions - with white highlights on the yellow wrap, and yellow lowlights on the white wrap, give us more detailed options as well.

A minor but important detail was the small piece of wrap peeking around the backside of the mummy head. It's a subtle inclusion, but it truly helps the read. It was necessary that this piece be included, but without jeopardizing the true center of the new mark.

You'll also notice the inclusion of an ® mark. With the recent registration of our brand name and identity, it's time to make it official.

And of course, we celebrate this momentous occasion with some swag. New T-Shirts are available for pre-order (shipping mid-late September) as well as new silk-screened die-cut stickers.

To commemorate Demon Hunter's ten years, we've created a silkscreen poster featuring imagery from all six studio albums. This is a limited pressing of 100, signed by Ryan Clark (me), and is available in the store now. Order by December 20th for holiday arrival! (orders for this poster do NOT include IC Holiday Giveaway print)

As we celebrate IC's 6 year anniversary, we are thankful for 2012 (our bestest year yet!) and the amazing projects we've had the pleasure of working on. So we thought we'd spread the joy a little by creating "The Lookout", a sequel (of sorts) to 2010's Snowballer print. With every purchase over $25, we'll be sending out a signed 11" x 14" giclee print until December 20th, which also happens to be our last day of shipping before Christmas.

Special note - International orders: Due to shipping costs, we are only able to send "The Lookout" with poster and print orders. Offer doesn't apply to T-shirt or toy orders. Sorry!

We'll have the set of 2 available to purchase after the holidays. Go in peace!

Back To School? Naw, forget that. It's an endless summer. Soft inks printed on American Apparel Tri-Blend T's. Ships on or before September 18th. Grab them all here.

Spirit Of '77 printed on Tri-Indigo Blue.

Mummy Jr. printed on Tri-Black.

Leroy's Boy printed on Athletic Gray.

Respect printed on Tri-Black.

Mummy Classic printed on Tri-Coffee.

Live To Draw printed on Tri-Black.

Mummy Jr. (Kids Sizes!) printed on Tri-Black.

We're extremely excited to launch Heartwork 2012. Featuring limited prints by Lab Partners, Jessica Hische, Julia Rothman, Aesthetic Apparatus, Nate Wragg, Gina Triplett, Meg Hunt, Jason Munn & IC. Each edition is extremely limited (only 10 prints available from each artist) so grab they while you can.

We’re honored to be part of this project and thankful for everyone who donated their time and talent.

Scratch & dent. Overstock. Printing errors. Old posters. We got 'em and we need to get rid of 'em. For the remainder of the summer (or until we run out of stock) we'll be stuffing tubes full of posters and prints for a measly $10. Unfortunately we can't list which posters and prints we'll be including in the sale as we just have so many to choose from. Most have slight blemishes or some sort of minor printing error, while others have just been sitting on the shelves for awhile.

The risk? You may just hate every band listed on the posters your receive. The payoff? Your walls aren't that picky. Act now!

Now sticking/shipping.

Ruin your mom's van. Assorted vinyl IC stickers finally added to the shop.

Well, the second annual Lil' Happy Club was another fun success. Over 130 envelopes were sent in and we had a blast checking out each original creation. Thanks to all of you who spent the time to craft your envelope and send it off to our hood. We're a bit busy with a few projects right now, but we promise to return the favor soon. Oh, and check out our favorites here.

Tommy Perez (see last post) blogged about his ultra cool Leroy C. Lil' Happy submission. Downloadable PDF (courtesy of Tommy) coming soon as well.

Ahhh, the first day of pre-school. Today was a biggie for my son - definitely a few tears. Continuing tradition, here's a quick drawing I stuffed in his lunchbox to ease his first day jitters. Also in the shop for $12.

Time flies. Today is my little girl's first day of first grade. Just like last year, I decided to make her a quick treat for her lunchbox. Many of you asked for prints last time, so we added an 8.5" x 11" print to the shop for $12. All proceeds benefit her lunch fund ... and I'm happy to report that there were less tears this year ...

It's that time of year again. What time is that you ask? Lil' Happy time. Last year was heaps of fun - we had a few hundred envelope submissions in a little over a month. We promised ourselves that if it was a success, we'd make it an annual thing. Well, here we are.

As Lil' Happy's new outfit may suggest, this year is a bit different. We've got a few tricks up our sleeve that may need to be 'decoded', but unfortunately you won't know what that is until you get your envelopes back. Cool, right?

For those of you that did not participate last year -- or are just now joining us ... here is why we created the Lil' Happy Club and what it is exactly:

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Do you remember real mailboxes? How about real mail? What about that feeling of excitement as you opened up that rusty old mailbox in hopes that something would be addressed to YOU?

It seems like much of that is lost nowadays. A letter addressed to us now means we probably owe someone money.

Well, we miss that feeling. So, we decided to start The Lil' Happy Invisible Creature S.A.S.E. Club. Inspired by our youth - when the simple task of addressing an envelope to ourselves, licking a few stamps and patiently waiting a few weeks could mean receiving anything from a signed baseball card from spring training to various stickers from our favorite skateboard company.

It's real simple. Send us a self-addressed stamped envelope and we'll fill it with goodies.

However, we thought we'd make it a bit more fun and interactive. Regardless of your artistic ability, your envelope addressed to us MUST be creatively designed or illustrated. No rules, anything goes - and we'll post the 'Envelope of the Day' (our daily favorite) on the Lil' Happy Twitter and Flickr pages.

So, that's it! Oh, and we figured we should set some ground rules and answer a few questions. Just in case.

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DEADLINE: October 15th, 2011 Please send us your S.A.S.E. by that date.

Please send your envelopes to: The Lil' Happy Invisible Creature S.A.S.E. Club, P.O. Box 375, Seahurst, WA 98062

Q: How many stamps should I put on the envelope that will be returned to me? A: Great question. Please slap TWO stamps on the return envelope.

Q: I can't draw to save my life. What should I do? A: Like we mentioned, it's regardless of your ability. C'mon, it'll be fun!

Q: What are you going to send us? A: We're not telling. It'll be fun though. We promise.

Q: When should we expect our envelope back? A: In the fall. It could take us awhile as we also run a full-time studio over here. If you send it, it will come. A little patience.

Q: I don't live in the U.S., can I still participate? A: Probably not, due to customs. However, we aren't international mail professionals, if you can find a way that works via USPS, we'll definitely send it back! If it involves anything more than dropping it in a mailbox, we won't be able to pull it off. Sorry.

Q: Can I send you more than one envelope? A: No, sorry.

Q: Can I send a poster tube? How about a large document envelope or soft pack? A: Sorry, no. Let's keep this old school. Legal sized envelopes would be the biggest/best option. Be sure to slap 2 stamps on that return envelope though!

Any more questions? Feel free to email us at lilhappy@invisiblecreature.com

Here's a glimpse at our poster for 2 upcoming Fleet Foxes shows here in Seattle. The concept comes from a song called "The Shrine" (from their latest record, Helplessness Blues) where the lyrics speak of an old dried-up fountain filled with forgotten pennies. In this case, the pennies are actually metallic copper ink. In the store soon!

Here's a look at the poster we recently created for the Chicago date of The Decemberists' current tour. Looks like Chicago has some rough neighborhoods. Available in the store now!

Get him while you can ...

We recently completed posters for 2 events serendipitously taking place on the same night (January 22nd), albeit across the nation from one another. Aziz Ansari will be knocking the socks off of a presumably packed house at Carnegie Hall, while I'll be here in Seattle, in awe of White Lies and all of their glory. The Aziz poster is 5 colors, and White Lies is 2 colors, both of which feature metallic silver ink. In the store now!

It's been another fantastic year at IC, so we thought we'd share the love a bit. With any purchase over $30 until December 21st, you'll receive our new 11" x 14" Giclee print 'Snowballer'. Inspired by our recent snowmageddon experience here in Seattle, we thought it would be pretty neat to have a large orange pachyderm friend on our side in case that looming snowball fight with the bratty neighborhood kids does indeed happen. Tell your friends.

Our Conan O'Brien and My Morning Jacket posters have been added to the shop.