Lil' Happy — Invisible Creature Speaks / Archive

I had the pleasure of answering a few questions for Meghan over at The Creative Unconscious. Thanks for the opportunity Meghan!

Last year we received a call from our favorite software company, asking us if we'd like to preview the soon-to-be-released Illustrator CC. The one caveat was that we had to create whatever we wanted and document how we did it. Our answer? A resounding 'Awesome!' and "Uh-oh, what are we going to create?" There were no guidelines, save for a few key words: Modern, fearless and reborn. Adobe's theme for the new release.

Since we had just recently bought a farm outside of the city, we were in the thick of having our normal lives turned upside down - yet at the same time, we were having a blast with our new lifestyle. 'Reality. Reborn.' is inspired by that personal transition ... blended together nicely with the amazing new features of Illustrator CC and Adobe's willingness to give us carte blanche on creative direction.

We've been using Adobe's products for almost 20 years now and rely extensively on their tools to create our projects. Huge thanks to Terry Hemphill and the Adobe team for asking us to do this. We had a lot of fun with CC's great new features.

Without further ado, download Adobe's awesome iPad magazine, Inspire to check it all out - or read it online. And to top it all off, grab the mega-huge uber-limited 25" x 46" poster in our shop now.

Read about how we went from sketch phase to final color blocking ... and how our process always evolves as we work.

One of the coolest new features in CC is the Multiple File Place tool, allowing you to adjust the size of your file before dropping them on the artboard.

CC's new Touch Type tool is especially great as well, allowing you to manipulate and edit individual characters without creating outlines.

Those are just 2 of my favorite new features. Read about the rest. A few details below:

... and pick up the giant 25" x 46" poster in the shop now for only $40.

It's an absolute honor to be interviewed by The Great Discontent. Cozy up with that brand new iPad from Grandma and have a read. Merry Christmas and Happy New Year!

Is there still a role for designers in the music industry? We're honored to be amongst 7 studios interviewed and featured in IdN's Music Graphic issue.

Recorded music has always been packaged, from the very earliest days when wax cylinders came in cardboard tubes, and has therefore always involved designers. In the palmy days of vinyl LPs with sometimes stunning cover art and often erudite liner notes, the presentation was almost as important as the product.

But with the industry morphing so rapidly into the field of digital-download delivery, where do the graphics come in now? This is a burning question for all those working in the area of visually representing music. To see what their answers are, read this feature story, which solicits the views of seven specialist music designers.

// Grab a copy here.

We're honored to be part of the fantastic new book Kern and Burn: Conversations With Design Entrepreneurs curated by Tim Hoover and Jessica Karle Heltzel. Featuring Aaron Draplin, Heads Of State, Arman Vit and many others.

'Kern and Burn: Conversations With Design Entrepreneurs' is a beautiful two-color book that features candid conversations with 30 leading designers who have founded startups, channeled personal passions into self-made careers and taken risks to do what they love. In this book they share their failures, successes, and perspectives. Our hope is that you can learn from them — not to follow in their footsteps, but to chart your own course in parallel, one that allows you to thrive, add value to the world and love what you do.

The entire Kern and Burn project was brought to life by a successful Kickstarter campaign, but here's where it all started. Tim and Jessica's spirit and passion for this book is an inspiration, pick up a copy if you can!

Honored to be featured in Print's 2012 Regional Design Annual. Gigantic thanks goes to our favorite clients over at Target inHouse.

Our gracious friends over at VSCO Film asked me a few questions about work and family.

Design Bureau Magazine asks us a few questions in their latest issue. Featuring K-Rash like a boss on the cover.

Well, the second annual Lil' Happy Club was another fun success. Over 130 envelopes were sent in and we had a blast checking out each original creation. Thanks to all of you who spent the time to craft your envelope and send it off to our hood. We're a bit busy with a few projects right now, but we promise to return the favor soon. Oh, and check out our favorites here.

Tommy Perez (see last post) blogged about his ultra cool Leroy C. Lil' Happy submission. Downloadable PDF (courtesy of Tommy) coming soon as well.

It's that time of year again. What time is that you ask? Lil' Happy time. Last year was heaps of fun - we had a few hundred envelope submissions in a little over a month. We promised ourselves that if it was a success, we'd make it an annual thing. Well, here we are.

As Lil' Happy's new outfit may suggest, this year is a bit different. We've got a few tricks up our sleeve that may need to be 'decoded', but unfortunately you won't know what that is until you get your envelopes back. Cool, right?

For those of you that did not participate last year -- or are just now joining us ... here is why we created the Lil' Happy Club and what it is exactly:

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Do you remember real mailboxes? How about real mail? What about that feeling of excitement as you opened up that rusty old mailbox in hopes that something would be addressed to YOU?

It seems like much of that is lost nowadays. A letter addressed to us now means we probably owe someone money.

Well, we miss that feeling. So, we decided to start The Lil' Happy Invisible Creature S.A.S.E. Club. Inspired by our youth - when the simple task of addressing an envelope to ourselves, licking a few stamps and patiently waiting a few weeks could mean receiving anything from a signed baseball card from spring training to various stickers from our favorite skateboard company.

It's real simple. Send us a self-addressed stamped envelope and we'll fill it with goodies.

However, we thought we'd make it a bit more fun and interactive. Regardless of your artistic ability, your envelope addressed to us MUST be creatively designed or illustrated. No rules, anything goes - and we'll post the 'Envelope of the Day' (our daily favorite) on the Lil' Happy Twitter and Flickr pages.

So, that's it! Oh, and we figured we should set some ground rules and answer a few questions. Just in case.

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DEADLINE: October 15th, 2011 Please send us your S.A.S.E. by that date.

Please send your envelopes to: The Lil' Happy Invisible Creature S.A.S.E. Club, P.O. Box 375, Seahurst, WA 98062

Q: How many stamps should I put on the envelope that will be returned to me? A: Great question. Please slap TWO stamps on the return envelope.

Q: I can't draw to save my life. What should I do? A: Like we mentioned, it's regardless of your ability. C'mon, it'll be fun!

Q: What are you going to send us? A: We're not telling. It'll be fun though. We promise.

Q: When should we expect our envelope back? A: In the fall. It could take us awhile as we also run a full-time studio over here. If you send it, it will come. A little patience.

Q: I don't live in the U.S., can I still participate? A: Probably not, due to customs. However, we aren't international mail professionals, if you can find a way that works via USPS, we'll definitely send it back! If it involves anything more than dropping it in a mailbox, we won't be able to pull it off. Sorry.

Q: Can I send you more than one envelope? A: No, sorry.

Q: Can I send a poster tube? How about a large document envelope or soft pack? A: Sorry, no. Let's keep this old school. Legal sized envelopes would be the biggest/best option. Be sure to slap 2 stamps on that return envelope though!

Any more questions? Feel free to email us at lilhappy@invisiblecreature.com