I had the pleasure of answering a few questions for Meghan over at The Creative Unconscious. Thanks for the opportunity Meghan!
Filtering by Category: Branding,IC Feature
Last year we received a call from our favorite software company, asking us if we'd like to preview the soon-to-be-released Illustrator CC. The one caveat was that we had to create whatever we wanted and document how we did it. Our answer? A resounding 'Awesome!' and "Uh-oh, what are we going to create?" There were no guidelines, save for a few key words: Modern, fearless and reborn. Adobe's theme for the new release.
Since we had just recently bought a farm outside of the city, we were in the thick of having our normal lives turned upside down - yet at the same time, we were having a blast with our new lifestyle. 'Reality. Reborn.' is inspired by that personal transition ... blended together nicely with the amazing new features of Illustrator CC and Adobe's willingness to give us carte blanche on creative direction.
We've been using Adobe's products for almost 20 years now and rely extensively on their tools to create our projects. Huge thanks to Terry Hemphill and the Adobe team for asking us to do this. We had a lot of fun with CC's great new features.
Without further ado, download Adobe's awesome iPad magazine, Inspire to check it all out - or read it online. And to top it all off, grab the mega-huge uber-limited 25" x 46" poster in our shop now.
Read about how we went from sketch phase to final color blocking ... and how our process always evolves as we work.
One of the coolest new features in CC is the Multiple File Place tool, allowing you to adjust the size of your file before dropping them on the artboard.
CC's new Touch Type tool is especially great as well, allowing you to manipulate and edit individual characters without creating outlines.
Those are just 2 of my favorite new features. Read about the rest. A few details below:
... and pick up the giant 25" x 46" poster in the shop now for only $40.
It's an absolute honor to be interviewed by The Great Discontent. Cozy up with that brand new iPad from Grandma and have a read. Merry Christmas and Happy New Year!
As we enter into our seventh year here at IC, we've decided to give our iconic mummy mark an upgrade.
The reenvisioning of our logomark is something we have been considering for some time. With a consciousness for particularly small uses (social media icons, products, packaging, clothing tags, etc.) we sought out for a bold, timeless mark that stands strong in every possible scenario. With a handful of new projects/products on the horizon, we decided that now is the time.
The original mark I created in 2006 was inspired by skateboard graphics and other pop art from our coming of age. Although it feels somewhat classic in its own right, the detailed style has proved to be limiting over the years.
Our goal was to create a simpler, more streamlined version of our classic "cyclops mummy," keeping its overall concept (and hopefully its recognizability) in tact, but modernized and with a broader range of usability.
We explored a variety of shapes for the head itself - a perfect circle, a rectangle with rounded corners, etc. In the end, it was imperative that it truly convey a head shape, so we landed on what we refer to as the "egg."
Aside from the logo's core theme, we also knew we'd be sticking with our classic color scheme. It feels as integral to our brand as the mark itself, and allows us to maintain our focus. Another benefit of this new mark is our ability to explore varying combinations of these colors depending on its use. The solid white or yellow wrap will be the primary marks, while the shaded versions - with white highlights on the yellow wrap, and yellow lowlights on the white wrap, give us more detailed options as well.
A minor but important detail was the small piece of wrap peeking around the backside of the mummy head. It's a subtle inclusion, but it truly helps the read. It was necessary that this piece be included, but without jeopardizing the true center of the new mark.
You'll also notice the inclusion of an ® mark. With the recent registration of our brand name and identity, it's time to make it official.
And of course, we celebrate this momentous occasion with some swag. New T-Shirts are available for pre-order (shipping mid-late September) as well as new silk-screened die-cut stickers.
Is there still a role for designers in the music industry? We're honored to be amongst 7 studios interviewed and featured in IdN's Music Graphic issue.
Recorded music has always been packaged, from the very earliest days when wax cylinders came in cardboard tubes, and has therefore always involved designers. In the palmy days of vinyl LPs with sometimes stunning cover art and often erudite liner notes, the presentation was almost as important as the product.
But with the industry morphing so rapidly into the field of digital-download delivery, where do the graphics come in now? This is a burning question for all those working in the area of visually representing music. To see what their answers are, read this feature story, which solicits the views of seven specialist music designers.
Featuring: Telegramme Studio | Invisible Creature, Inc. | IWant Design | Daniel Reed | Matteo Meta | Leif Podhajsky | Giottographica
// Grab a copy here.
We're honored to be part of the fantastic new book Kern and Burn: Conversations With Design Entrepreneurs curated by Tim Hoover and Jessica Karle Heltzel. Featuring Aaron Draplin, Heads Of State, Arman Vit and many others.
'Kern and Burn: Conversations With Design Entrepreneurs' is a beautiful two-color book that features candid conversations with 30 leading designers who have founded startups, channeled personal passions into self-made careers and taken risks to do what they love. In this book they share their failures, successes, and perspectives. Our hope is that you can learn from them — not to follow in their footsteps, but to chart your own course in parallel, one that allows you to thrive, add value to the world and love what you do.
The entire Kern and Burn project was brought to life by a successful Kickstarter campaign, but here's where it all started. Tim and Jessica's spirit and passion for this book is an inspiration, pick up a copy if you can!
Honored to be featured in Print's 2012 Regional Design Annual. Gigantic thanks goes to our favorite clients over at Target inHouse.
We recently had the opportunity to work with some friends to create a brand for their newest endeavor, Animal Media Group. One of their first projects is an incredibly moving documentary called Blood Brother, which they were gracious enough to share with us, and had me choking back tears for nearly 90 minutes straight. Watch the newest trailer (below) and look for the film in theaters soon. Bring some tissue.
Our gracious friends over at 
Design Bureau Magazine asks us a few questions in their latest issue. Featuring K-Rash like a boss on the cover.
Our longtime friend, Karina Sprinkle, asked us to create the identity for her new massage practice. The idea was to convey a sense of calmness and peace, but steer away from typical massage related imagery (hands, Papyrus font). The leaf seemed like an appropriate direction, given their often medicinal qualities, and it also gives a little love to the great PNW. Here's a look at the business card.
We recently just wrapped a fun logo/business card project for Sparrow Builders, a new general contracting firm headed up by our cousin John Paulsen. John wanted something with a simple, modern and clean aesthetic, so we played around with different styles within those restrictions. The wireframe design was one of the last options we provided and ended up making the cut as the final logo. After the design was green-lit, the fine folks at Mandate Press (check this out) took over and delivered some pretty amazing letter-pressed cards on 110# Cranes Lettra stock. Follow Sparrow Builders and Mandate Press on Twitter.