We had the pleasure of working on a number of User Profile and Achievement illustrations for the brand-spankin' new Xbox One, which happens to be out today. IC was commissioned by Xbox to create 30 gamerpics for users to choose from on the new system. Monsters, space scenes, animals, objects and more. We were also asked to create 5 achievement illustrations that would be displayed once a user accomplishes a specific challenge. 10 Hours Of TV, 25 Hours Of Movies, etc.

This project was a blast, and it's exciting to see some of our gamerpics end up in the Xbox One: Invitation spot (see below). Big thanks to our A.D.'s Ramiro Torres and Michael Guss for the opportunity. Now I just to need to get my hands on one ...

As we enter into our seventh year here at IC, we've decided to give our iconic mummy mark an upgrade.

The reenvisioning of our logomark is something we have been considering for some time. With a consciousness for particularly small uses (social media icons, products, packaging, clothing tags, etc.) we sought out for a bold, timeless mark that stands strong in every possible scenario. With a handful of new projects/products on the horizon, we decided that now is the time.

The original mark I created in 2006 was inspired by skateboard graphics and other pop art from our coming of age. Although it feels somewhat classic in its own right, the detailed style has proved to be limiting over the years.

Our goal was to create a simpler, more streamlined version of our classic "cyclops mummy," keeping its overall concept (and hopefully its recognizability) in tact, but modernized and with a broader range of usability.

We explored a variety of shapes for the head itself - a perfect circle, a rectangle with rounded corners, etc. In the end, it was imperative that it truly convey a head shape, so we landed on what we refer to as the "egg."

Aside from the logo's core theme, we also knew we'd be sticking with our classic color scheme. It feels as integral to our brand as the mark itself, and allows us to maintain our focus. Another benefit of this new mark is our ability to explore varying combinations of these colors depending on its use. The solid white or yellow wrap will be the primary marks, while the shaded versions - with white highlights on the yellow wrap, and yellow lowlights on the white wrap, give us more detailed options as well.

A minor but important detail was the small piece of wrap peeking around the backside of the mummy head. It's a subtle inclusion, but it truly helps the read. It was necessary that this piece be included, but without jeopardizing the true center of the new mark.

You'll also notice the inclusion of an ® mark. With the recent registration of our brand name and identity, it's time to make it official.

And of course, we celebrate this momentous occasion with some swag. New T-Shirts are available for pre-order (shipping mid-late September) as well as new silk-screened die-cut stickers.

Our Gravity logo for Lecrae - Where's Waldo style. Thanks to Rick Titshaw for the heads up.

We recently had the opportunity to work with some friends to create a brand for their newest endeavor, Animal Media Group. One of their first projects is an incredibly moving documentary called Blood Brother, which they were gracious enough to share with us, and had me choking back tears for nearly 90 minutes straight. Watch the newest trailer (below) and look for the film in theaters soon. Bring some tissue.

Spring has sprung! Well, maybe not quite yet ... but the 2012 Lawn & Patio seasonal display at Target has. These ginormous faux birch trees were a blast to create  -- and definitely worth checking out in person. As usual, this project wouldn't have been possible without the amazing design team at Target, lead by our talented (and hilarious) A.D., Jon Erickson. Oh, and please don't attempt to climb the trees, unless you plan on feeding the squirrels. Typefaces used: Giza and Neutraface.

Our longtime friend, Karina Sprinkle, asked us to create the identity for her new massage practice. The idea was to convey a sense of calmness and peace, but steer away from typical massage related imagery (hands, Papyrus font). The leaf seemed like an appropriate direction, given their often medicinal qualities, and it also gives a little love to the great PNW. Here's a look at the business card.

We recently just wrapped a fun logo/business card project for Sparrow Builders, a new general contracting firm headed up by our cousin John Paulsen. John wanted something with a simple, modern and clean aesthetic, so we played around with different styles within those restrictions. The wireframe design was one of the last options we provided and ended up making the cut as the final logo. After the design was green-lit, the fine folks at Mandate Press (check this out) took over and delivered some pretty amazing letter-pressed cards on 110# Cranes Lettra stock. Follow Sparrow Builders and Mandate Press on Twitter.

Can you tell we love our new printer? Two new prints added to the shop today. Isle Of This Town & The Lonely King are available for your Aunt Nadine's living room, right above the '76 Magnavox.

'Time Will Tell' and 'Prized Possessions' are now (finally) available exclusively through Velocity! Each print is a whopping 17" x 22" (with a 1" border for framing) and is printed on beautiful German Etching Hahnenmühle Fine Art paper. Hand signed, limited edition run of 50.

Apartment Therapy just posted an article about an antique store called Hunt & Gather in Minneapolis, MN. I'm currently searching for airfare as we speak.

Not really, but this looks like some sort of paradise.

These images of the Ijburg house by Dutch architect Marc Koehler is making my Monday morning a bit better.

Via Contemporist

Bookmark time! Apartment Therapy just posted an article featuring the 'Top Ten' online shops for vintage furniture and accessories. Now you know what to do this weekend.

Anna-Maria Sviatko from Canberra, Australia may have created a dollhouse or two that my daughter and I would actually have to arm wrestle over. And yes, dollhouses are METAL!

Urban Outfitters is now selling Nate Williams pillows. Sleeping never looked so good.

Love the environment and have heaps of cash (doesn't that go hand in hand)? Well, if you do, you can now strive for a LEED platinum rating (which is actually a really cool thing). The Margarido House is the first home in Northern California to do so, and it's obviously breathtaking.

Loving Anna Weiss' home AND blog!

The 2nd season of Top Design starts tonight on Bravo. Todd + company are back for more interior design mayhem. I'm hoping it's better than the current season of Project Runway, which is (without a doubt) the worst season yet. OK, OK ... Suede is kinda cool, although I think Joe is going to take it.

Richard Neutra's Maxwell house (built in 1941 for $6,750) recently moved from Brentwood to Angelino Heights.

LA Times: "Saving the house has become a labor of love -- some say obsession -- of the owner, developer Barbara Behm, who does business under the name Princess Bovlana. She plans to restore the house "from top to bottom, and everything in between," before selling it."

See the amazing pictures here. Many thanks to Barbara for realizing this home was worth saving - can't wait to see it finished.

If Bruce Wayne owned a garbage truck, it would look like this.

In another chapter of my "House Industries Continues To Do No Wrong" book, Andy Cruz (who is currently guest-blogging over at Dwell) just unleashed this ridiculously cool dollhouse, promoting their new typeface, Studio Swing. Just stupid awesome.