Long before music and design (and almost everything else), there was ... baseball.

In the eighties it was our hometown pride and joy - The Bend Bucks - who would later become the Portland Rockies. The Bucks were a single A farm club for the (now) Anaheim Angels. We'd love to hit the games with Dad and grab autographs from the retired major leaguers who were acting coaches for the team. $5 tickets and cheap popcorn didn't hurt either.

Between Bucks games, the best movie ever created, our own little league games (where I told all my teammates that I was related to this guy), watching the Braves (lose) every waking moment on TBS and our unhealthy addiction to baseball cards (wish we still had this), there was time for little else. In 1989, our family moved to Sacramento and our love of the game got even stronger - thanks to the Giants and these guys across the bay. RIP Candlestick Park.

Fast forward 25 years later. After visiting the beautiful new Ebbets Field Flannels storefront in Seattle a few months back, we came up with a crazy idea to fuse a few of our old passions into one: Baseball, art and ... people. People who are making really cool things in the world of baseball - and beyond. We even commissioned our Humble Beast bros in Portland to create some knickerbocker-era music to bring it all together. After coming up with a dream team list (and it was hard to stop at 6), we had our roster.

Enter: Invisible Creature Farm League.

We've partnered with Ebbets Field Flannels from Seattle, Mitchell Bat Co. from Nashville, Leather Head Sports from New Jersey, Oxford Pennant from New York, Curtis Clark Woodworks (or, Dad) from California and the uber-talented and undisputed aesthetic king of baseball himself, Jon Contino from New York to bring you IC inspired game gear for your closet, wall, shelf, desk ... and even the field.

Have a look around our rookie season and click some stuff. A HUGE thanks to all of our collaborators for an amazing experience. We hope you enjoy ...

Our buddy Joby Harris, a visual strategist at NASA JPL, gave our Blast Off! pennant a tour of the facilities in Pasadena. Next time we'll accompany the pennant, but for now this is pretty freaking cool. Huge thanks to Joby for doing this! Above: The Mission Control Room.

The art studio:

At the Mission Formulation room:

At The Spacecraft Formulation Building:

The Mission Control Room lobby:

Misc. editorial work.

Here's a fun photo of our grandfather, Don Clark (great name, right?) at around 10-12 years old (which should put this at around 1938-1940) with a few home-made wooden toys he had created. Dad got his supreme woodworking chops from this man. Love that Model A-esque rig in the background!

We got 6 inches of snow yesterday. So naturally Seattle is shut down and I'm chugging coffee while drawing in my slippers. Decided to dust off a few more Grandpa illos in the process. These 5 span approx. 5 decades, with the last one created the same year he passed away.

New commission for the shop shelf: Seriously bitchin' war-torn battle-scarred vintage Leroy C. by the talented Dril One. Epic.

Here's a few fun character spots for a misc. newsletter, circa late 1940's to early 1950's ...

Stumbled upon this yesterday. Circa 2001 with Mr. Arges at our first studio - almost 10 years ago exactly. Where did all the time go?

A mighty big thanks to everyone who came out to our Full Circle show/Leroy C. launch party at Super7 on Saturday night. We had a blast. And as you can see above, Leroy did too.

If you find yourself in SF anytime soon, the show will be up for a few more weeks.

Photos courtesy of Zac Schwiet, Kaiju Chronicle and Toybot Studios.

We're excited to announce that we'll be showing a collection of work at the Super7 store in San Francisco, opening on April 23rd at 6PM. We'll also be debuting the first colorway of Leroy C., the newest member of the IC family! Super7 will have a limited amount on hand to take home.

We'll be sharing a collection of 20+ posters and prints, including a number of illustrations from our late grandfather, Alfred Paulsen. As someone who influenced our work tremendously and spent much of his young adult life in the bay area, we thought it would be fitting to include some of his work in the show.

We'll also have a few new limited Leroy C. prints available. Come out and say hi!

Another spot circa 1970's. Client: Unknown.

Another spot from Grandpa. This time it's Newton. Date: unknown. Publication: unknown.

Found this one just in time. Happy Halloween everybody!

This has been sitting on my desk for 8+ years, so I've been meaning to post this for awhile. This is our Grandpa's old business card for 'Imaginators', his DBA for freelance projects.  I always thought 'Imaginators' was a great name as a kid and have since just assumed someone else has snatched it up. Turns out that I'm right, but it doesn't appear to be for anything substantial. I'm not 100% sure if Grandpa created the letterforms by hand or not, but I've always felt like it fit his style really well.

'Slide and Vu-Graph Illustration' - I love seeing that.

In this series I'm going to try my best not to compare apples to oranges. I understand there are vast differences in technology, ideology, legality, etc between designs of the past and designs of the present. However, I believe there was, is, and will always be a way to almost objectively design something properly. To me, this means a design that is well executed, aesthetically pleasing and properly communicative... in relation to whatever is being "sold."

TWIW, V.2 is in regard to travel advertising. In this case, specifically cruises. Here are my thoughts on the ads in question:

1. I don't even know where to start. How about the copy? Clearly one is simply advertising a specific cruise ship, while the other goes into much more detail about the price, locations, discounts, dates, etc., but that in itself says something about modern advertising's problem with forcing too much information into a single ad. Add to that the tragedy of 5+ arbitrarily used fonts and typesetting that seems to make no sense at all. Except of course for the legal line, which is strategically set in black type over a dark portion of the image. Crafty.

2. We used to marvel at things like the massive Cunard cruise ship, shown above. But as technology and engineering progress, we're less interested in how we'll be getting to our destination and more interested in where it's taking us (and how much it will cost). But aren't these ads for the cruise itself? If you just want to go to The Bahamas, you can fly there in a fraction of the time. This is about the experience of the cruise. And as you can see in the more recent ad, the actual cruise ship has become an afterthought; a footnote.

3. As for the imagery, we're faced with the obvious difference between professional designer and someone with a personal computer. Before the computer we relied on professionals to do the job of advertising. They were skilled in their craft. They knew type and composition and cohesion and color. They designed because they were good at it. I know I'm stating the obvious here, (and there's a heaping helping of irony as I sit here and type this) but it's a bit of a bummer that the computer has turned every civilized human into a jack-of-all-trades.

4. In the end, one is clearly worth framing and displaying in your home, and the other is sure to end up in a trash bin. I refuse to believe that we collect things that are "vintage" purely based on nostalgia. The bottom line is that, in most cases, that old stuff is flat out better than the garbage that we see today.

More editorial goodness from Grandpa.

These 3 pieces are some of my favorite from the AP vault. Not only are they a fun batch of mix-n-match monster features, but visual proof that buried somewhere deep within my DNA lies that love of creating monsters. My beloved grandmother recently just turned 86, and as my mom put it - we are 'attempting to mine her memory as much as possible' in regards to grandpa's work. There is just a lot she doesn't remember. My uncle states: "I'm not sure what the purpose was. He may have used them as examples when he was negotiating or demonstrating options to a client". Ahh, character comps. Sounds familiar.

Grandpa was always larger than life to Ryan and I. His career laid the foundation for our love of art. Unfortunately during most of our youth, we lived in different states and didn't get to see him as much as we would have liked. We grew up in Central Oregon while our grandparents lived in a little town called Oroville, about 90 miles south of Sacramento. I remember the yearly visits and the family gatherings at Christmas, but like most families at that time, we didn't have the money to travel often. Unfortunately, my memory of art conversations with him are fairly limited. I just remember always being in awe around him. He had a deep, soothing voice that commanded the attention and respect of everyone nearby. And I remember him always smiling and laughing. I like to think that had something to do with loving his 'job'. But on the other hand, I'm not convinced that artists really differentiate 'job' from 'life'.

In 1989, my father landed a new job in Sacramento. Relocating from a sleepy town in Oregon to a larger city was a big culture shock for me. And ironically - shortly after that, grandma and grandpa actually relocated to Washington state. Grandpa passed away in 1995. I was 20.

At the time of his passing, I was playing music and touring. Being in a band was my life. Art (visually at least) was on the back burner . I knew that it was something I was going to circle back to, but it wasn't in my immediate future.

Now that I'm 35 and have been doing this 'professionally' for almost 10 years, you can imagine how many questions I wished I would have asked him. It's something I can't spend a lot of time thinking about because of the obvious reasons.

I am grateful to have most of his pieces that he left behind, and the many family members who are helping to remember/research where and when these amazing illustrations came from. Many, many, many more to come.

Thanks, grandpa.

I had the idea a while back to post about the perils of modern design, specifically in regard to rebranding, the evolution of a particular design and things of that nature. I've decided to finally pull the trigger and go for it. As my brother has begun posting a series dedicated to our grandfather, I thought this might be the right time. After all... the time period in which our grandfather was designing will often be the era in which my postings will refer to.

"The Way It Was" will be a study (and occasional pseudo-rant) about a particular design of the past, and a directly (or at least somewhat) related piece from recent years.

TWIW #001 is based on an email conversation I had with a few like-minded friends a couple of years ago. The subject in this case is a box of Trix cereal. Target had announced that it was re-issuing old General Mills cereal box designs for a limited time, (God bless design-savvy corporations) and in being reminded of that classic old box design, I couldn't help but dissect the modern design and suppose what it's trying to tell today's consumer. Here are my thoughts:

1. The logo, once simple and bold, is now 3-dimensional, has a white stroke, yellow bevel, and emboss. ALL of which have gradients. Somehow this "pops" more.

2. Since brand loyalty is dead, the nice big General Mills logo at the top of the box (which I'm sure used to assure people of the reliability and integrity of the product) is replaced by a very small GM logo, overpowered by a "whole grain guarantee" and a list of other nutritional values. Not that nutrition is anything to shrug at, but let's be real- this is Trix.

3. The cereal itself isn't enough anymore, so there has to be added incentive to buy. In this case, there's an ad for "fruitalicious" games on the back of the box.

4. The fun-loving bunny on cute roller skates is replaced by (honestly) what seems to be an INSANE rabbit, literally throwing Trix at you.

5. Lastly, and probably most importantly, the modern box has a disclaimer sentence that reads something like "cereal shown not actual size," because people are so stupid (or assumed to be so stupid) that they can't comprehend that the 1" macro-lens-photographed meteor puffs on the front of the box are bigger than they actually are.

Here's another one from the files. Most likely late 1970's. Post NASA freelance. Looks to be something for 'Butte County'. Possibly a small local newspaper.