Filtering by Category: New Store Goodies,Advertising

We're guilty. Guilty of relying on the quick and easy method of using social networking to update folks on what we're up to. You can see the cobwebs on this very site. I don't think we've updated our work section in over a year. But I can feel it in the air ... 2015 will be the return of the blog and long-form reading on the web. No? Well, we're going to attempt that when we can. Personally, I miss it. I miss putting together (and reading) content that you could spend more than 2 seconds staring at. We'll continue to Insta-tweet, but I don't want to rely on that ... To be honest though, we have been busy. Very thankful for that. But, now is a perfect time to wipe the dust off the site and let you guys know what we've been up to for the last 9 months - and we also want to share some new things we've got cooking.

1. Thanks to the VSCO Artist Iniative, our first documentary film about artists (specifically what drives us and connects us all) begins production in July! We will be hitting 6 cities and interviewing numerous artists from many different industries and walks of life. We're excited to tell this story ... more on that here. We'll be documenting and journaling the entire experience on our VSCO Grid.

2. Last fall, we had the opportunity of a lifetime come our way: To re-imagine the historic Cinerama Theatre in Downtown Seattle - our favorite movie destination since we landed here in 2001. We created 2 massive murals that completely altered the corner of 4th Avenue and Lenora Street. The mural art made its way into a re-brand of the theatre, inside and out. We are currently working on our short film, 'Re-Imagining Cinerama' that takes a closer look at Cinerama's grand re-opening last November - and the art that went into it. We'll also have prints of the mural (and more Cinerama art we created) for sale when we launch the film this summer. Photos above by Benjamin Benschnieder.

3. Stack And Scare! is coming to Shanghai in a massive way. The Shanghai Times Square Mall will feature a large Stack And Scare! exhibit next month. Giant sculptures, play areas, toys, posters, etc. Curated by APPortfolio. We are very excited for this - much more info coming soon.

4. Wine Meets Design. We are thrilled to be the inaugural designers partnered up with the talented winemaker Aaron Pott for Bare Bottle's first release. We were first approached for this project a few years back from our friends Katie and Nathan at Eight Hour Day. We've had a blast working with them, Marta & Josh Harding - and Corey Miller, the man who dreamed this extremely cool idea up. A quick bio from their site -

Bare Bottle curates the pairing of winemakers + designers and provides them with a blank canvas through which to create. Each unique collaboration opens a window into our makers' creative processes, their inspirations, and their worlds.

The dedication to craft, quality and presentation comes across so clear with Bare Bottle. If you love wine ... and design ... it's worth every penny. I was floored when I saw the finished shipped piece ...

5. Blast Off! After a 2-year hiatus, we are back with our good friends at Sasquatch! Music Festival. We had the pleasure of creating all of the Festival art, merchandise and even the Lineup Video this year. As per usual, the lineup is amazing (Kendrick!) and happens to be going on THIS weekend. We'll have an in-depth look into all of the assets we created (including another collaboration with Ebbets Field Flannels and Theo Chocolate) soon ...

6. The amazing opportunity to illustrate my first Children's Book came up last September. We had gotten book offers in the past, but nothing quite felt right and some of the projects just plain fizzled out. When our friends at Crossway approached me about a Bible Story by Kevin DeYoung, it was a big decision. In the end, It was a project I wanted to personally see done right ... and one that I wanted to see on the shelves myself. The Biggest Story was the most intense project I've worked on to date, and also the most fulfilling - in ways I could never have imagined. I cannot thank Josh Dennis and Crossway enough for allowing me to run with my vision and aesthetic for Kevin's beautifully-written book. The Biggest Story is hardbound, 10 chapters and 132 pages. Available in August and up for pre-order on Amazon now. Below are a few sample spreads from the first two chapters.

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7. Our Odd Galaxy wooden toy line with Uncle Goose is finally in full production mode and will be released in the next few months. There will be 3 products to start: Cosmo Kid, Moon Rover and Lunar Rocket, each sold separately - but of course much more fun when you own all 3. We have some fun OG launch (get it?) projects that will be released around the same time, including a window display at our favorite space store ...

8. Two years ago, we bought a 10-acre ranch, turned a 50-year old barn into our studio and then made a toy out of it. OK, so that's the short version. We'll have a nice process post on this (way over-budget and panic-attack inducing) project on our new ... well, see #10. For now, you can check out some great photos of the shop by Joshua Harding over at Bare Bottle.

9. Last, but not least, we are finally working on a new website. One that we will update. One that will work nicely on your phone thing you carry with you. We promise.

Trick or treat! We were tasked with an amazing opportunity earlier this year: Designing and illustrating the Halloween seasonal art for our favorite clients over at the Bullseye. Affectionately known internally as "Harry and Buzz", our dynamic duo of a spider and his fly sidekick were put in various fun and spooky scenarios throughout the store. Scroll down to see a sampling of what was created in the US, Mexico and France.

Target Credits: Eric Vermilyea — Creative Director, Kelsey Ciatti-Miller — Art Director, Mike Greenwell — Art Director, Jeff Barbian — Copywriter, Erika Bryant — Producer, Dave Daily — Creative Strategist, Philip Eggleston — Art Director

Huge, huge THANKS to the above list of folks that made this all possible. We had so much fun working with this team.

Today is the last day to see this all in-store - and remember - tonight is the ONLY night it's OK to take candy from strangers.

As we enter into our seventh year here at IC, we've decided to give our iconic mummy mark an upgrade.

The reenvisioning of our logomark is something we have been considering for some time. With a consciousness for particularly small uses (social media icons, products, packaging, clothing tags, etc.) we sought out for a bold, timeless mark that stands strong in every possible scenario. With a handful of new projects/products on the horizon, we decided that now is the time.

The original mark I created in 2006 was inspired by skateboard graphics and other pop art from our coming of age. Although it feels somewhat classic in its own right, the detailed style has proved to be limiting over the years.

Our goal was to create a simpler, more streamlined version of our classic "cyclops mummy," keeping its overall concept (and hopefully its recognizability) in tact, but modernized and with a broader range of usability.

We explored a variety of shapes for the head itself - a perfect circle, a rectangle with rounded corners, etc. In the end, it was imperative that it truly convey a head shape, so we landed on what we refer to as the "egg."

Aside from the logo's core theme, we also knew we'd be sticking with our classic color scheme. It feels as integral to our brand as the mark itself, and allows us to maintain our focus. Another benefit of this new mark is our ability to explore varying combinations of these colors depending on its use. The solid white or yellow wrap will be the primary marks, while the shaded versions - with white highlights on the yellow wrap, and yellow lowlights on the white wrap, give us more detailed options as well.

A minor but important detail was the small piece of wrap peeking around the backside of the mummy head. It's a subtle inclusion, but it truly helps the read. It was necessary that this piece be included, but without jeopardizing the true center of the new mark.

You'll also notice the inclusion of an ® mark. With the recent registration of our brand name and identity, it's time to make it official.

And of course, we celebrate this momentous occasion with some swag. New T-Shirts are available for pre-order (shipping mid-late September) as well as new silk-screened die-cut stickers.

To commemorate Demon Hunter's ten years, we've created a silkscreen poster featuring imagery from all six studio albums. This is a limited pressing of 100, signed by Ryan Clark (me), and is available in the store now. Order by December 20th for holiday arrival! (orders for this poster do NOT include IC Holiday Giveaway print)

As we celebrate IC's 6 year anniversary, we are thankful for 2012 (our bestest year yet!) and the amazing projects we've had the pleasure of working on. So we thought we'd spread the joy a little by creating "The Lookout", a sequel (of sorts) to 2010's Snowballer print. With every purchase over $25, we'll be sending out a signed 11" x 14" giclee print until December 20th, which also happens to be our last day of shipping before Christmas.

Special note - International orders: Due to shipping costs, we are only able to send "The Lookout" with poster and print orders. Offer doesn't apply to T-shirt or toy orders. Sorry!

We'll have the set of 2 available to purchase after the holidays. Go in peace!

Back To School? Naw, forget that. It's an endless summer. Soft inks printed on American Apparel Tri-Blend T's. Ships on or before September 18th. Grab them all here.

Spirit Of '77 printed on Tri-Indigo Blue.

Mummy Jr. printed on Tri-Black.

Leroy's Boy printed on Athletic Gray.

Respect printed on Tri-Black.

Mummy Classic printed on Tri-Coffee.

Live To Draw printed on Tri-Black.

Mummy Jr. (Kids Sizes!) printed on Tri-Black.

Scratch & dent. Overstock. Printing errors. Old posters. We got 'em and we need to get rid of 'em. For the remainder of the summer (or until we run out of stock) we'll be stuffing tubes full of posters and prints for a measly $10. Unfortunately we can't list which posters and prints we'll be including in the sale as we just have so many to choose from. Most have slight blemishes or some sort of minor printing error, while others have just been sitting on the shelves for awhile.

The risk? You may just hate every band listed on the posters your receive. The payoff? Your walls aren't that picky. Act now!

We recently completed posters for 2 events serendipitously taking place on the same night (January 22nd), albeit across the nation from one another. Aziz Ansari will be knocking the socks off of a presumably packed house at Carnegie Hall, while I'll be here in Seattle, in awe of White Lies and all of their glory. The Aziz poster is 5 colors, and White Lies is 2 colors, both of which feature metallic silver ink. In the store now!

It's been another fantastic year at IC, so we thought we'd share the love a bit. With any purchase over $30 until December 21st, you'll receive our new 11" x 14" Giclee print 'Snowballer'. Inspired by our recent snowmageddon experience here in Seattle, we thought it would be pretty neat to have a large orange pachyderm friend on our side in case that looming snowball fight with the bratty neighborhood kids does indeed happen. Tell your friends.

In this series I'm going to try my best not to compare apples to oranges. I understand there are vast differences in technology, ideology, legality, etc between designs of the past and designs of the present. However, I believe there was, is, and will always be a way to almost objectively design something properly. To me, this means a design that is well executed, aesthetically pleasing and properly communicative... in relation to whatever is being "sold."

TWIW, V.2 is in regard to travel advertising. In this case, specifically cruises. Here are my thoughts on the ads in question:

1. I don't even know where to start. How about the copy? Clearly one is simply advertising a specific cruise ship, while the other goes into much more detail about the price, locations, discounts, dates, etc., but that in itself says something about modern advertising's problem with forcing too much information into a single ad. Add to that the tragedy of 5+ arbitrarily used fonts and typesetting that seems to make no sense at all. Except of course for the legal line, which is strategically set in black type over a dark portion of the image. Crafty.

2. We used to marvel at things like the massive Cunard cruise ship, shown above. But as technology and engineering progress, we're less interested in how we'll be getting to our destination and more interested in where it's taking us (and how much it will cost). But aren't these ads for the cruise itself? If you just want to go to The Bahamas, you can fly there in a fraction of the time. This is about the experience of the cruise. And as you can see in the more recent ad, the actual cruise ship has become an afterthought; a footnote.

3. As for the imagery, we're faced with the obvious difference between professional designer and someone with a personal computer. Before the computer we relied on professionals to do the job of advertising. They were skilled in their craft. They knew type and composition and cohesion and color. They designed because they were good at it. I know I'm stating the obvious here, (and there's a heaping helping of irony as I sit here and type this) but it's a bit of a bummer that the computer has turned every civilized human into a jack-of-all-trades.

4. In the end, one is clearly worth framing and displaying in your home, and the other is sure to end up in a trash bin. I refuse to believe that we collect things that are "vintage" purely based on nostalgia. The bottom line is that, in most cases, that old stuff is flat out better than the garbage that we see today.