Filtering by Category: Packaging,Lil' Happy

Looking for a little sun amidst those long, cold and blustery days? We suggest the new 'Winter Getaway Blend' packaging we created for Seattle's Best Coffee and the fine folks at Creature. As obvious fans of all things caffeinated, this was a real treat to work on. Big thanks to Dave Taylor, Kaylin Fitzpatrick and Cara Schwartz at Creature for the fun project. Get a slightly closer look in our portfolio. Only available in SBC Cafe's.

Happy New Year! We have two new Gift Cards hanging out on various Bullseye end caps throughout the nation. The first one actually features candles that light up and turn off as you blow them out! Pretty cool technology and sure to cure those winter blues. Grab it here.

The second one is for that special teacher in your life. Featuring a cool embossed reflective 'vintage lunchbox metal' type material. Pick one up here.

Always a fun time. Art direction: Rob Weaver, Kelly Gray and Ted Halbur.

Ahhhh, our favorite time of year is back. The two Frank's (Sinatra & Capra), Yuletide logs, eggnogs, and Lord Of The Rings DVD extras in our pajamas. And of course, the great seasonal goodies at Target. We were lucky enough to work on two fun stocking stuffers this Holiday season. Last year, the LEGO Build A Bullseye set was such a hit, we were asked to come back for round two. And to make the kids (and us) even more ecstatic, you can create a polar bear and snowman in addition to Bullseye dog. It all folds up into a gift-able size for that special someone. Sequels are supposed to be better, right?

And the gifts keep coming ... We were also asked to design and illustrate a super-fun (and addicting) interactive game featuring our favorite pooch. The big idea: Can you pat the dogs as quickly as they light up without losing your cool? Oh, and each level gets more and more insane as you continue to play. Lights, barking, action. Find them both in-store or online now.

Art direction: Brian Holt, Rob Weaver and Ted Halbur. Once again, extra special thanks to the team at Target.

Well, the second annual Lil' Happy Club was another fun success. Over 130 envelopes were sent in and we had a blast checking out each original creation. Thanks to all of you who spent the time to craft your envelope and send it off to our hood. We're a bit busy with a few projects right now, but we promise to return the favor soon. Oh, and check out our favorites here.

You may have seen a fairly vague posting regarding this last week, but here's the lowdown: Low & Behold is a new project band that J Martin and I have been working on for a few years now. In a nutshell, it's really stripped-down classic goth/new wave- for those of you that dig on the likes of Depeche Mode, Sisters Of Mercy, etc. The first release, a 12" single titled Blood Red, is available for pre-order now here. The record features the title track, plus a b-side (Violent Sound), packaged in a gatefold sleeve, with a 11" x 11" 2-sided art print. So, yes, $9 is a steal.

It's that time of year again. What time is that you ask? Lil' Happy time. Last year was heaps of fun - we had a few hundred envelope submissions in a little over a month. We promised ourselves that if it was a success, we'd make it an annual thing. Well, here we are.

As Lil' Happy's new outfit may suggest, this year is a bit different. We've got a few tricks up our sleeve that may need to be 'decoded', but unfortunately you won't know what that is until you get your envelopes back. Cool, right?

For those of you that did not participate last year -- or are just now joining us ... here is why we created the Lil' Happy Club and what it is exactly:

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Do you remember real mailboxes? How about real mail? What about that feeling of excitement as you opened up that rusty old mailbox in hopes that something would be addressed to YOU?

It seems like much of that is lost nowadays. A letter addressed to us now means we probably owe someone money.

Well, we miss that feeling. So, we decided to start The Lil' Happy Invisible Creature S.A.S.E. Club. Inspired by our youth - when the simple task of addressing an envelope to ourselves, licking a few stamps and patiently waiting a few weeks could mean receiving anything from a signed baseball card from spring training to various stickers from our favorite skateboard company.

It's real simple. Send us a self-addressed stamped envelope and we'll fill it with goodies.

However, we thought we'd make it a bit more fun and interactive. Regardless of your artistic ability, your envelope addressed to us MUST be creatively designed or illustrated. No rules, anything goes - and we'll post the 'Envelope of the Day' (our daily favorite) on the Lil' Happy Twitter and Flickr pages.

So, that's it! Oh, and we figured we should set some ground rules and answer a few questions. Just in case.

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DEADLINE: October 15th, 2011 Please send us your S.A.S.E. by that date.

Please send your envelopes to: The Lil' Happy Invisible Creature S.A.S.E. Club, P.O. Box 375, Seahurst, WA 98062

Q: How many stamps should I put on the envelope that will be returned to me? A: Great question. Please slap TWO stamps on the return envelope.

Q: I can't draw to save my life. What should I do? A: Like we mentioned, it's regardless of your ability. C'mon, it'll be fun!

Q: What are you going to send us? A: We're not telling. It'll be fun though. We promise.

Q: When should we expect our envelope back? A: In the fall. It could take us awhile as we also run a full-time studio over here. If you send it, it will come. A little patience.

Q: I don't live in the U.S., can I still participate? A: Probably not, due to customs. However, we aren't international mail professionals, if you can find a way that works via USPS, we'll definitely send it back! If it involves anything more than dropping it in a mailbox, we won't be able to pull it off. Sorry.

Q: Can I send you more than one envelope? A: No, sorry.

Q: Can I send a poster tube? How about a large document envelope or soft pack? A: Sorry, no. Let's keep this old school. Legal sized envelopes would be the biggest/best option. Be sure to slap 2 stamps on that return envelope though!

Any more questions? Feel free to email us at lilhappy@invisiblecreature.com

We recently had the luxury of working with Rhymesayers Entertainment once again, this time for Seattle-based artist Grieves. RS is one of the only labels still investing their time, effort and finances into elaborate physical packaging... because they care and they believe their listeners deserve it. And obviously we love any opportunity to work with cool, innovative people to create unique packaging and artwork. Check out this video of the new Grieves package for "Together/Apart," and be sure to pick up the record June 21st.

We often get asked what our process is like. While we have multiple ways of conceptualizing and pitching ideas, the 3-step process that I'm going to outline below is pretty standard fare for us, as I'm sure it is with many illustrators. Sketch, sketch some more, sketch again, then on to final. 'Final' for us, usually means we hop into Illustrator and block out shapes. Once we have our shapes dialed and approved, we move on to lining and shading in Photoshop. There are many times when we start and finish in Photoshop as well, but a typical project like this will begin as vector art. I thought it might be fun to break down the evolution of an illustrated project, specifically a Gift Card for Target. Let us begin ...

With the majority of art direction already fleshed out by the wonderful team at Target, we're given the project and asked to create sketches based on their initial ideas. Since their initial ideas are always completely awesome, it's a joy to build off of them. The name of this particular card is 'Glow-In-The Dark Space Maze'. In this case, it's a card that doubles as a glow-in-the-dark space maze that doubles as a spaceship. Wait, is that triples as? ... Nevermind.

The first task is the game itself. The manufacturer needs to get started on producing these suckers, so the game dieline is first priority. After a few sketches, we dial it down and come up with our shape.

After the basic game shape is a wrap, we get to the fun part - figuring out the maze! After heading to the store to pick up a few similar maze games, we play, throw down to the floor and curse at said maze games. Once we think we know what we're doing, we start to sketch out our walls. To make it easier, we're given the ball diameter and wall thickness before we begin. After a zillion attempts, the sketch below is the winning configuration - which means anyone under the age of 5 can conquer the game in under 1 minute while the rest of us need about an hour.

After the sketch is approved (and tweaked a little), we move to final vector art for the manufacturer. Bada-bing:

After the game material is off being made, it's time to move into final art. With the nature of this card being glow-in-the-dark, the client asks that we use bright colors. Done. Here are a few colors we pitched:

... as well as this color scheme, which ultimately gets chosen.

So now that the game itself is done, time to start sketching the actual card backer - which is always a big chunk of the fun. We sent the client a few options, with this particular idea taking home the trophy ...

So now what's next? You guessed it. A few tweaks, then on to Illustrator. That's when we start blocking out shapes and finalizing color schemes. After a few rounds of small revisions, we have our final ready for shading ...

And there you have it ... a finished Gift Card. That was fun, right? Now it's your turn.

See it a bit larger in our portfolio. Now go grab one and keep the cursing to a minimum please.

We'll never forget that day in 1983 that our mom brought home a bag of Legos the size of a small car. She had picked it up at a garage sale (who sells Legos?) for $8. From that point on, we were hooked. For obvious reasons, Legos ended up being our favorite toy for years to come  - and as with most things in parenting life, it's come full circle and is now my son's favorite toy. Like many folks, those bricks have been a big part of our family.

So as you can imagine, I wish I could hop in one of these to go back and tell my 8-year-old self about our newest project for Target, the Lego Build A Bullseye! Gift Card. We've been fortunate to work on many cool projects over the years, but this one was sorta special. We actually wrapped this up in May, so it's fun to finally see it in stores for the holidays.

Below are some shots of the carrier on press a few months back:

And here is the endcap fixture at the store. They were sold out at noon today, so I'm guessing there are other human beings that like Lego as well.

Thanks to our (always) amazing art director Ted for the brains behind this project, and the fine folks at LEGO for giving us the green light.

Oh, and check out the cool little animation below:

Here's 4 new (ish) books that we've been featured in recently: 1000 Indie Posters by John Foster (out in January), The Graphic Design Exercise Book by Carolyn Knight and Jessica Glaser, Typo Lyrics by Slanted and 1000 Supreme CD Designs by PageOne (This one actually came out in '08 but we spaced on it). Now you know what to get your favorite uncle for the holidays.