Filtering by Category: Packaging
We're honored to have our work featured in The Grammy Museum's new installation "The History Of Heavy Metal", opening April 11th. The exhibit opening coincides with The Golden Gods and will feature numerous album covers from our early years within the heavy music genre. The show will be up for one year and definitely worth checking out.
Looking for a little sun amidst those long, cold and blustery days? We suggest the new 'Winter Getaway Blend' packaging we created for Seattle's Best Coffee and the fine folks at Creature. As obvious fans of all things caffeinated, this was a real treat to work on. Big thanks to Dave Taylor, Kaylin Fitzpatrick and Cara Schwartz at Creature for the fun project. Get a slightly closer look in our portfolio. Only available in SBC Cafe's.
Happy New Year! We have two new Gift Cards hanging out on various Bullseye end caps throughout the nation. The first one actually features candles that light up and turn off as you blow them out! Pretty cool technology and sure to cure those winter blues. Grab it here.
The second one is for that special teacher in your life. Featuring a cool embossed reflective 'vintage lunchbox metal' type material. Pick one up here.
Always a fun time. Art direction: Rob Weaver, Kelly Gray and Ted Halbur.
Ahhhh, our favorite time of year is back. The two Frank's (Sinatra & Capra), Yuletide logs, eggnogs, and Lord Of The Rings DVD extras in our pajamas. And of course, the great seasonal goodies at Target. We were lucky enough to work on two fun stocking stuffers this Holiday season. Last year, the LEGO Build A Bullseye set was such a hit, we were asked to come back for round two. And to make the kids (and us) even more ecstatic, you can create a polar bear and snowman in addition to Bullseye dog. It all folds up into a gift-able size for that special someone. Sequels are supposed to be better, right?
And the gifts keep coming ... We were also asked to design and illustrate a super-fun (and addicting) interactive game featuring our favorite pooch. The big idea: Can you pat the dogs as quickly as they light up without losing your cool? Oh, and each level gets more and more insane as you continue to play. Lights, barking, action. Find them both in-store or online now.
Art direction: Brian Holt, Rob Weaver and Ted Halbur. Once again, extra special thanks to the team at Target.
You may have seen a fairly vague posting regarding this last week, but here's the lowdown: Low & Behold is a new project band that J Martin and I have been working on for a few years now. In a nutshell, it's really stripped-down classic goth/new wave- for those of you that dig on the likes of Depeche Mode, Sisters Of Mercy, etc. The first release, a 12" single titled Blood Red, is available for pre-order now here. The record features the title track, plus a b-side (Violent Sound), packaged in a gatefold sleeve, with a 11" x 11" 2-sided art print. So, yes, $9 is a steal.
We recently had the luxury of working with Rhymesayers Entertainment once again, this time for Seattle-based artist Grieves. RS is one of the only labels still investing their time, effort and finances into elaborate physical packaging... because they care and they believe their listeners deserve it. And obviously we love any opportunity to work with cool, innovative people to create unique packaging and artwork. Check out this video of the new Grieves package for "Together/Apart," and be sure to pick up the record June 21st.
We often get asked what our process is like. While we have multiple ways of conceptualizing and pitching ideas, the 3-step process that I'm going to outline below is pretty standard fare for us, as I'm sure it is with many illustrators. Sketch, sketch some more, sketch again, then on to final. 'Final' for us, usually means we hop into Illustrator and block out shapes. Once we have our shapes dialed and approved, we move on to lining and shading in Photoshop. There are many times when we start and finish in Photoshop as well, but a typical project like this will begin as vector art. I thought it might be fun to break down the evolution of an illustrated project, specifically a Gift Card for Target. Let us begin ...
With the majority of art direction already fleshed out by the wonderful team at Target, we're given the project and asked to create sketches based on their initial ideas. Since their initial ideas are always completely awesome, it's a joy to build off of them. The name of this particular card is 'Glow-In-The Dark Space Maze'. In this case, it's a card that doubles as a glow-in-the-dark space maze that doubles as a spaceship. Wait, is that triples as? ... Nevermind.
The first task is the game itself. The manufacturer needs to get started on producing these suckers, so the game dieline is first priority. After a few sketches, we dial it down and come up with our shape.
After the basic game shape is a wrap, we get to the fun part - figuring out the maze! After heading to the store to pick up a few similar maze games, we play, throw down to the floor and curse at said maze games. Once we think we know what we're doing, we start to sketch out our walls. To make it easier, we're given the ball diameter and wall thickness before we begin. After a zillion attempts, the sketch below is the winning configuration - which means anyone under the age of 5 can conquer the game in under 1 minute while the rest of us need about an hour.
After the sketch is approved (and tweaked a little), we move to final vector art for the manufacturer. Bada-bing:
After the game material is off being made, it's time to move into final art. With the nature of this card being glow-in-the-dark, the client asks that we use bright colors. Done. Here are a few colors we pitched:
... as well as this color scheme, which ultimately gets chosen.
So now that the game itself is done, time to start sketching the actual card backer - which is always a big chunk of the fun. We sent the client a few options, with this particular idea taking home the trophy ...
So now what's next? You guessed it. A few tweaks, then on to Illustrator. That's when we start blocking out shapes and finalizing color schemes. After a few rounds of small revisions, we have our final ready for shading ...
And there you have it ... a finished Gift Card. That was fun, right? Now it's your turn.
We'll never forget that day in 1983 that our mom brought home a bag of Legos the size of a small car. She had picked it up at a garage sale (who sells Legos?) for $8. From that point on, we were hooked. For obvious reasons, Legos ended up being our favorite toy for years to come - and as with most things in parenting life, it's come full circle and is now my son's favorite toy. Like many folks, those bricks have been a big part of our family.
So as you can imagine, I wish I could hop in one of these to go back and tell my 8-year-old self about our newest project for Target, the Lego Build A Bullseye! Gift Card. We've been fortunate to work on many cool projects over the years, but this one was sorta special. We actually wrapped this up in May, so it's fun to finally see it in stores for the holidays.
Below are some shots of the carrier on press a few months back:
And here is the endcap fixture at the store. They were sold out at noon today, so I'm guessing there are other human beings that like Lego as well.
Thanks to our (always) amazing art director Ted for the brains behind this project, and the fine folks at LEGO for giving us the green light.
Oh, and check out the cool little animation below:
Here's 4 new (ish) books that we've been featured in recently: 1000 Indie Posters by John Foster (out in January), The Graphic Design Exercise Book by Carolyn Knight and Jessica Glaser, Typo Lyrics by Slanted and 1000 Supreme CD Designs by PageOne (This one actually came out in '08 but we spaced on it). Now you know what to get your favorite uncle for the holidays.
Just wrapped up the artwork for Starflyer 59's 12th album, "The Changing Of The Guard." The music, as always, is incredible... and it's always refreshing to work with Jason Martin, a guy who truly "gets it."
We are extremely honored that the Minnesota chapter of the AIGA recently recognized all of our 2009 Target projects in their annual Design Show. See details here and here. Many thanks to our incredible A.D.'s over at the bullseye. More fun stuff to share coming soon ...
Super cool 'Thumb War' gift card created by our buddy Christopher Lee.
Having a baby soon? Know someone who is? Forget the ultrasound, grab our new Gift Card and find out immediately what the sex will be. Contrary to what science may tell you, you now have a 25% chance of adding twins to your family. And it all wraps up nicely into a portable diaper. And yes, we apparently love making 'spinny' things for Target. Get yours here.