Filtering by Category: New Stuff,Al Paulsen

What is Heartwork?

Heartwork is a project designed to raise money for art supplies within the art room at Target House—this wonderful home-away-from-home for the families of children facing long-term treatment at St. Jude Children’s Research Hospital.

The whole idea started simply enough. We, along with a few other creative individuals, were asked to work on various design projects for Target House. But, in the process, we were so deeply moved by the experience that we didn’t want it to end. We witnessed first hand the special connection the kids had with the art room in particular. It was a place where we saw kids at all stages of health just being kids.

So, we began to wonder, “What if we could create a ongoing way to support more and better art supplies for these children?” It was then that Heartwork was born.

The idea is simple. Every year, a group of talented artists will create a series of prints to raise money for the art room. Each of the prints will feature a different interpretation of the Target House elephant mascot, chosen because it represents family, long life, strength and playfulness—attributes with special meaning at a place designed for families to live, play and heal.

Print details:

Archival giclee - printed with pigment inks on archival cotton rag paper Size: 11 inches x 14 inches Signed & numbered editions of 40

Purchase the prints here.

"Elephants Love Ooey Gooey Peanut Butter" by Johnny Yanok:

"Snailaphant" by Nate Williams and "When Elephants Fly" by Anna Chambers:

"Collaboration" by Don Clark

"Love To Grow" by Scott Thares and "Balancing Act" by Christopher Lee:

"Circus" by Katie Kirk and "Better Days Ahead" by Richard Boynton:

"Waterworks" by Ryan Clark:

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"Tuskers Ahoy" by Michael Bartalos:

The Scott Hamilton Arts & Crafts Room at Target House:

We're honored to be part of this project and thankful for everyone who donated their time and talent.

Well, it's about time. No more Flash. And we're pretty happy about that. Besides the obvious luxury of browsing our site on any platform, we've added quite a few new bells and whistles.

Here are the notable additions:

Gift Certificates! Now you can purchase Gift Certificates in increments of $5 (up to $100) for that special someone ...

• Discount Codes! We'll be wheeling and dealing discounts in the shop from time to time, but we've got extra special plans for Lil' Happy Club participants. Stay tuned.

• New Blog! You'll notice the right sidebar has been given a facelift. Featuring new shop items, new work and coming soon: Flickr sets of our library, toy shelf and annual Lil' Happy Club submissions. All for the kids.

FAQ! We tried to tackle the standard questions we receive on a daily basis, but I'm sure we'll be adding more in the near future (ie. Q: "Which one of you would win in a cagefight?", A: The cage)

Anyways, have a look around. We've buffed out the scratches and shined up the fenders for you. Enjoy.

Huge thanks to J.D., Phong, Kim and everyone over at the mighty Instrument for their skills.

We're excited to announce that we'll be showing a collection of work at the Super7 store in San Francisco, opening on April 23rd at 6PM. We'll also be debuting the first colorway of Leroy C., the newest member of the IC family! Super7 will have a limited amount on hand to take home.

We'll be sharing a collection of 20+ posters and prints, including a number of illustrations from our late grandfather, Alfred Paulsen. As someone who influenced our work tremendously and spent much of his young adult life in the bay area, we thought it would be fitting to include some of his work in the show.

We'll also have a few new limited Leroy C. prints available. Come out and say hi!

Well, we've officially outgrown our little studio and have just broken ground on a new one. Before we pack up, I thought I'd shoot a few random items in the office - dust, cobwebs and all.

Meet Leroy C. He's 4.25" tall, extremely friendly, loves children and is 100% house trained. Before he arrives in full color, we've got 30 all-black prototype's ready for adoption. In the shop (complete with photos) on Monday, February 7th at 10:00PST. $30 + shipping.

Here's 4 new (ish) books that we've been featured in recently: 1000 Indie Posters by John Foster (out in January), The Graphic Design Exercise Book by Carolyn Knight and Jessica Glaser, Typo Lyrics by Slanted and 1000 Supreme CD Designs by PageOne (This one actually came out in '08 but we spaced on it). Now you know what to get your favorite uncle for the holidays.

This has been sitting on my desk for 8+ years, so I've been meaning to post this for awhile. This is our Grandpa's old business card for 'Imaginators', his DBA for freelance projects.  I always thought 'Imaginators' was a great name as a kid and have since just assumed someone else has snatched it up. Turns out that I'm right, but it doesn't appear to be for anything substantial. I'm not 100% sure if Grandpa created the letterforms by hand or not, but I've always felt like it fit his style really well.

'Slide and Vu-Graph Illustration' - I love seeing that.

These 3 pieces are some of my favorite from the AP vault. Not only are they a fun batch of mix-n-match monster features, but visual proof that buried somewhere deep within my DNA lies that love of creating monsters. My beloved grandmother recently just turned 86, and as my mom put it - we are 'attempting to mine her memory as much as possible' in regards to grandpa's work. There is just a lot she doesn't remember. My uncle states: "I'm not sure what the purpose was. He may have used them as examples when he was negotiating or demonstrating options to a client". Ahh, character comps. Sounds familiar.

Grandpa was always larger than life to Ryan and I. His career laid the foundation for our love of art. Unfortunately during most of our youth, we lived in different states and didn't get to see him as much as we would have liked. We grew up in Central Oregon while our grandparents lived in a little town called Oroville, about 90 miles south of Sacramento. I remember the yearly visits and the family gatherings at Christmas, but like most families at that time, we didn't have the money to travel often. Unfortunately, my memory of art conversations with him are fairly limited. I just remember always being in awe around him. He had a deep, soothing voice that commanded the attention and respect of everyone nearby. And I remember him always smiling and laughing. I like to think that had something to do with loving his 'job'. But on the other hand, I'm not convinced that artists really differentiate 'job' from 'life'.

In 1989, my father landed a new job in Sacramento. Relocating from a sleepy town in Oregon to a larger city was a big culture shock for me. And ironically - shortly after that, grandma and grandpa actually relocated to Washington state. Grandpa passed away in 1995. I was 20.

At the time of his passing, I was playing music and touring. Being in a band was my life. Art (visually at least) was on the back burner . I knew that it was something I was going to circle back to, but it wasn't in my immediate future.

Now that I'm 35 and have been doing this 'professionally' for almost 10 years, you can imagine how many questions I wished I would have asked him. It's something I can't spend a lot of time thinking about because of the obvious reasons.

I am grateful to have most of his pieces that he left behind, and the many family members who are helping to remember/research where and when these amazing illustrations came from. Many, many, many more to come.

Thanks, grandpa.