We’re excited to announce the name of our new documentary film project: The Art Of Why. We begin production today in Los Angeles and will continue to interview artists from around the country over the next 4 months. Our goal is to tell a compelling story about the relentless pursuit of creating art … and ultimately, why we do it.

Follow along on our adventure: We’ll be documenting each interview with photography on our VSCO Grid, along with VSCO Journal updates for each city.

We’ll be interviewing in Seattle, Portland, San Francisco, Los Angeles, Nashville, Minneapolis, New York and Philadelphia.

Next stop: Nashville, Tennessee this Thursday.

#ArtOfWhyFilm #ArtistInitiative #VSCO #InvisibleCreature