Filtering by Category: Animation,Bum Out

We're guilty. Guilty of relying on the quick and easy method of using social networking to update folks on what we're up to. You can see the cobwebs on this very site. I don't think we've updated our work section in over a year. But I can feel it in the air ... 2015 will be the return of the blog and long-form reading on the web. No? Well, we're going to attempt that when we can. Personally, I miss it. I miss putting together (and reading) content that you could spend more than 2 seconds staring at. We'll continue to Insta-tweet, but I don't want to rely on that ... To be honest though, we have been busy. Very thankful for that. But, now is a perfect time to wipe the dust off the site and let you guys know what we've been up to for the last 9 months - and we also want to share some new things we've got cooking.

1. Thanks to the VSCO Artist Iniative, our first documentary film about artists (specifically what drives us and connects us all) begins production in July! We will be hitting 6 cities and interviewing numerous artists from many different industries and walks of life. We're excited to tell this story ... more on that here. We'll be documenting and journaling the entire experience on our VSCO Grid.

2. Last fall, we had the opportunity of a lifetime come our way: To re-imagine the historic Cinerama Theatre in Downtown Seattle - our favorite movie destination since we landed here in 2001. We created 2 massive murals that completely altered the corner of 4th Avenue and Lenora Street. The mural art made its way into a re-brand of the theatre, inside and out. We are currently working on our short film, 'Re-Imagining Cinerama' that takes a closer look at Cinerama's grand re-opening last November - and the art that went into it. We'll also have prints of the mural (and more Cinerama art we created) for sale when we launch the film this summer. Photos above by Benjamin Benschnieder.

3. Stack And Scare! is coming to Shanghai in a massive way. The Shanghai Times Square Mall will feature a large Stack And Scare! exhibit next month. Giant sculptures, play areas, toys, posters, etc. Curated by APPortfolio. We are very excited for this - much more info coming soon.

4. Wine Meets Design. We are thrilled to be the inaugural designers partnered up with the talented winemaker Aaron Pott for Bare Bottle's first release. We were first approached for this project a few years back from our friends Katie and Nathan at Eight Hour Day. We've had a blast working with them, Marta & Josh Harding - and Corey Miller, the man who dreamed this extremely cool idea up. A quick bio from their site -

Bare Bottle curates the pairing of winemakers + designers and provides them with a blank canvas through which to create. Each unique collaboration opens a window into our makers' creative processes, their inspirations, and their worlds.

The dedication to craft, quality and presentation comes across so clear with Bare Bottle. If you love wine ... and design ... it's worth every penny. I was floored when I saw the finished shipped piece ...

5. Blast Off! After a 2-year hiatus, we are back with our good friends at Sasquatch! Music Festival. We had the pleasure of creating all of the Festival art, merchandise and even the Lineup Video this year. As per usual, the lineup is amazing (Kendrick!) and happens to be going on THIS weekend. We'll have an in-depth look into all of the assets we created (including another collaboration with Ebbets Field Flannels and Theo Chocolate) soon ...

6. The amazing opportunity to illustrate my first Children's Book came up last September. We had gotten book offers in the past, but nothing quite felt right and some of the projects just plain fizzled out. When our friends at Crossway approached me about a Bible Story by Kevin DeYoung, it was a big decision. In the end, It was a project I wanted to personally see done right ... and one that I wanted to see on the shelves myself. The Biggest Story was the most intense project I've worked on to date, and also the most fulfilling - in ways I could never have imagined. I cannot thank Josh Dennis and Crossway enough for allowing me to run with my vision and aesthetic for Kevin's beautifully-written book. The Biggest Story is hardbound, 10 chapters and 132 pages. Available in August and up for pre-order on Amazon now. Below are a few sample spreads from the first two chapters.

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7. Our Odd Galaxy wooden toy line with Uncle Goose is finally in full production mode and will be released in the next few months. There will be 3 products to start: Cosmo Kid, Moon Rover and Lunar Rocket, each sold separately - but of course much more fun when you own all 3. We have some fun OG launch (get it?) projects that will be released around the same time, including a window display at our favorite space store ...

8. Two years ago, we bought a 10-acre ranch, turned a 50-year old barn into our studio and then made a toy out of it. OK, so that's the short version. We'll have a nice process post on this (way over-budget and panic-attack inducing) project on our new ... well, see #10. For now, you can check out some great photos of the shop by Joshua Harding over at Bare Bottle.

9. Last, but not least, we are finally working on a new website. One that we will update. One that will work nicely on your phone thing you carry with you. We promise.

We are excited to announce the launch of a fun new project we just finished up with the kind folks at Deutsch NY. Deutsch commissioned IC to create 12 unique character toy designs based on the classic song "The Twelve Days Of Christmas" for PNC's infamous annual PNC Christmas Price Index. Beyond the task of creating 12 original characters based on the song, we also designed multiple interchangeable parts for each character - over 100 pieces in total. Partridge In A Pear Tree, Turtledove, French Hen, Calling Birds, Golden Rings, Geese-a-Laying, Swans-a-Swimming, Maids-a-Milking, Ladies Dancing, Lords-a-Leaping, Pipers Piping and Drummers Drumming.

The PNC Christmas Price Index site is loads of fun and allows you to create your own toy by selecting various heads, legs, arms, bodies and accessories. When you are done creating your character, PNC calculates the total cost of what your selection would be in 2013, as well as how much it has gone up or down since 2012.

But the coolest part? For 12 days, PNC is selecting 24 lucky winners per day to receive a 3D-printed gift in time for the holidays! Using Makerbot desktop printers, winners will be chosen randomly and selected each day. The more gifts you build, the more chances you have to win. Read more about that here.

We had so much fun with this project, now it's your turn!

More about PNC Bank's Christmas Price Index:

The PNC Christmas Price Index® shows the current cost for one set of each of the gifts given in the song “The Twelve Days of Christmas.”

It began 30 years ago when the chief economist at PNC Bank decided to figure out how much it would cost to buy each of the gifts. Little did he know, he was starting a holiday tradition that continues to this day.

The PNC Christmas Price Index® is similar to the Consumer Price Index, which measures changes in prices of goods and services like housing, food, clothing, transportation and more that reflect the spending habits of the average American.

The goods and services in the PNC Christmas Price Index® are far more whimsical. And most years, the price changes closely mirror those in the Consumer Price Index. It’s a fun way to measure consumer spending and trends in the economy. So even if “pipers piping” or “geese-a-laying” didn’t make your gift list, you can still learn a lot by checking out how their prices have gone up and down over the years.

Deutsch Credits:

Partner/ Chief Creative Officer: Kerry Keenan SVP, Group Creative Director: Jeremy Bernstein Senior Copywriter: Matt Moyer VP, Creative Director: Qian Qian EVP/Director of Integrated Production:  Joe Calabrese SVP/Director of Digital Production: Suzanne Molinaro VP/Executive Digital Producer: Jennifer McBride Senior Art Producer: Hillary Jackson Producer: Jillian Cornette

Production Companies:

MediaMonks (creative digital production) Invisible Creature (toy design & packaging) 3D Printer Experience (3D printing the toys) ShootersNYC (intro/outro video production) Director/DP: Craig Needleman Executive Producer: Jim Huie Senior Editor: Anthony Marinelli Account Director: Amy Sweeney

Goats, phones & fries. The best part about our job is we never know what's coming next. Here's a fun piece we recently finished for the fine folks over at Publicis and T-Mobile. We were asked to create character and BG illustrations for this 15 second spot while the talented peeps at World Famous handled the animation/post. OK, now I'm hungry.

Credits/Publicis: Kristi Flango: Art Director, Jenn Maples: Copywriter, Marisa Schoen: Executive Interactive Producer, Todd Bois: Creative Director

Well, we've been hard at work for over a year on this next project (and have many more months to go), but we are excited to preview the logo and name of our first interactive children's book The Uproar!, arriving on iPads everywhere via the Apple App store this fall. Lots of fun announcements coming in the first half of 2012, but for now - a quick synopsis:

"Journey into a world of sound and wonder in the interactive musical story The Uproar! Join a bizarre band of misfit monsters to explore a sprawling story from the mind of Invisible Creatureʼs Don Clark."

We are honored and proud to be working with our new favorite publisher + partner: Space Dog Books. Please do yourself a favor and download Space Dog's first chapter book Treasure Island, illustrated by the amazing Matthew Cruickshank.

It's going to be a fun year. Much more soon ...

In this series I'm going to try my best not to compare apples to oranges. I understand there are vast differences in technology, ideology, legality, etc between designs of the past and designs of the present. However, I believe there was, is, and will always be a way to almost objectively design something properly. To me, this means a design that is well executed, aesthetically pleasing and properly communicative... in relation to whatever is being "sold."

TWIW, V.2 is in regard to travel advertising. In this case, specifically cruises. Here are my thoughts on the ads in question:

1. I don't even know where to start. How about the copy? Clearly one is simply advertising a specific cruise ship, while the other goes into much more detail about the price, locations, discounts, dates, etc., but that in itself says something about modern advertising's problem with forcing too much information into a single ad. Add to that the tragedy of 5+ arbitrarily used fonts and typesetting that seems to make no sense at all. Except of course for the legal line, which is strategically set in black type over a dark portion of the image. Crafty.

2. We used to marvel at things like the massive Cunard cruise ship, shown above. But as technology and engineering progress, we're less interested in how we'll be getting to our destination and more interested in where it's taking us (and how much it will cost). But aren't these ads for the cruise itself? If you just want to go to The Bahamas, you can fly there in a fraction of the time. This is about the experience of the cruise. And as you can see in the more recent ad, the actual cruise ship has become an afterthought; a footnote.

3. As for the imagery, we're faced with the obvious difference between professional designer and someone with a personal computer. Before the computer we relied on professionals to do the job of advertising. They were skilled in their craft. They knew type and composition and cohesion and color. They designed because they were good at it. I know I'm stating the obvious here, (and there's a heaping helping of irony as I sit here and type this) but it's a bit of a bummer that the computer has turned every civilized human into a jack-of-all-trades.

4. In the end, one is clearly worth framing and displaying in your home, and the other is sure to end up in a trash bin. I refuse to believe that we collect things that are "vintage" purely based on nostalgia. The bottom line is that, in most cases, that old stuff is flat out better than the garbage that we see today.

I had the idea a while back to post about the perils of modern design, specifically in regard to rebranding, the evolution of a particular design and things of that nature. I've decided to finally pull the trigger and go for it. As my brother has begun posting a series dedicated to our grandfather, I thought this might be the right time. After all... the time period in which our grandfather was designing will often be the era in which my postings will refer to.

"The Way It Was" will be a study (and occasional pseudo-rant) about a particular design of the past, and a directly (or at least somewhat) related piece from recent years.

TWIW #001 is based on an email conversation I had with a few like-minded friends a couple of years ago. The subject in this case is a box of Trix cereal. Target had announced that it was re-issuing old General Mills cereal box designs for a limited time, (God bless design-savvy corporations) and in being reminded of that classic old box design, I couldn't help but dissect the modern design and suppose what it's trying to tell today's consumer. Here are my thoughts:

1. The logo, once simple and bold, is now 3-dimensional, has a white stroke, yellow bevel, and emboss. ALL of which have gradients. Somehow this "pops" more.

2. Since brand loyalty is dead, the nice big General Mills logo at the top of the box (which I'm sure used to assure people of the reliability and integrity of the product) is replaced by a very small GM logo, overpowered by a "whole grain guarantee" and a list of other nutritional values. Not that nutrition is anything to shrug at, but let's be real- this is Trix.

3. The cereal itself isn't enough anymore, so there has to be added incentive to buy. In this case, there's an ad for "fruitalicious" games on the back of the box.

4. The fun-loving bunny on cute roller skates is replaced by (honestly) what seems to be an INSANE rabbit, literally throwing Trix at you.

5. Lastly, and probably most importantly, the modern box has a disclaimer sentence that reads something like "cereal shown not actual size," because people are so stupid (or assumed to be so stupid) that they can't comprehend that the 1" macro-lens-photographed meteor puffs on the front of the box are bigger than they actually are.

Four guys in outdoor clothing- check. Rocks and various debris- check. 2 staggered pine trees- check. Campfire- check. One guy warming his hands, one guy roasting a marshmallow- check. White seamless backdrop- check. Congrats- you've successfully ripped off our Fair artwork! Your Dave Hill photo treatment needs some work though.

The Totoro Forest Project is a 'A fund raising exhibition/auction to support the national trust Totoro Forest Foundation that Oscar winning film maker Hayao Miyazaki has been helping over the years, featuring original art created by internationally acclaimed artists in the fields of animation, comic books, and illustration.'

I did notice that many of these pieces were created by Pixar illustrators, animators and directors. The work is absolutely stunning and I just love the concept.

A book featuring all of the pieces should be available on September 6th.

Build has an excellent rant, I mean blog about the current "nostalgic faux-crapsman" town homes popping up everywhere around Seattle. This was just a topic of conversation amongst friends last week, it's good to see we're not alone. 

They also posted a link to a Seattle Times article regarding the same issue.